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SEO Content Manager
About the Role
Releaf Dispensary Ltd is a leading medical cannabis clinic dedicated to delivering high-quality, safe, and effective cannabis-based treatments. Based in the UK, we are focused on improving patients' quality of life through innovative solutions and outstanding service.
Releaf is a fast-growing team of driven professionals passionate about empowering patients to manage their health journey with confidence. We're at the forefront of providing alternative treatments that can transform lives. We're looking for an SEO Content Manager to drive our SEO content strategy forward, with an emphasis on strategy, high-quality writing, and team leadership.
You’ll own the content planning for your specialist area, oversee a pod of two writers, and maintain hands-on involvement with our key content pages and articles. This role suits someone who thrives on strategic thinking but is not prepared to completely step away from direct writing responsibilities.
Reporting to the Head of Content, your responsibilities will include converting business priorities into clear content planning, ensuring the team delivers consistently, maintaining high content quality, brand alignment, search optimisation, and compliance with industry regulations.
Key Responsibilities
- SEO Strategy: Lead content planning and roadmapping for your area, transforming business priorities and SEO goals into a structured plan in collaboration with the Head of Content.
- Team Leadership: Manage, mentor, and develop two SEO content writers, setting clear expectations and providing constructive feedback.
- Writing & Accountability: Continuously produce and refine our flagship content to establish high standards for the team.
- Quality Control: Review, edit, and approve content created by your pod to ensure accuracy, brand consistency, SEO optimisation, and alignment with regulatory guidelines.
- Briefing & Execution: Translate the content roadmap into precise content briefs, systematically allocate tasks to your team, and ensure timely delivery.
- SEO Analytics: Apply strict on-page SEO best practices while leveraging performance data to prioritise updates, improvements, and new content.
- Brand Voice & Trust: Protect and uphold Releaf’s tone of voice, ensuring a high standard of expertise, authority, and trust (E-E-A-T).
- Compliance: Guarantee that all content adheres to the specific regulatory and compliance requirements relevant to the medical cannabis sector.
- Collaboration: Work closely with the Head of Content, the SEO team, and the broader marketing team to maintain cohesive and integrated content efforts.
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Responsibilities & KPIs
You will be measured on the effectiveness of your content strategy, the quality of both your writing and your team’s output, and broader content performance.
What We Measure:
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Organic Performance:
- Growth of organic traffic and search rankings for content owned by your area, against targets aligned with the Head of Content.
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Pod Output & Quality:
- A steady output of high-quality, accurate, and on-brand published content requiring minimal review.
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Team Development:
- Clear progression of writers through consistent feedback and support, ensuring continuous improvement.
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SEO Content Plan:
- An agile and reflective content roadmap that stays aligned with business and SEO priorities.
Reporting Frequency:
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Monthly: A review with the Head of Content covering strategic progress, output quality, team performance, and execution against targets.
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Quarterly: An in-depth evaluation of organic performance and team growth, aligning priorities for the upcoming quarter.
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Qualifications & Experience
Essential:
- 5+ years in SEO content, including content planning and management/mentoring of writers.
- A proven record of using SEO content to grow organic traffic and engagement.
- Native-level written English with strong grammar skills and editorial acumen.
- Experience writing in healthcare, lifestyle, wellness, or a strictly regulated industry requiring a high level of trust and credibility.
- Skills in analysing performance data, translating findings into clear and actionable decisions.
Desirable:
- Familiarity with SEO tools, such as Ahrefs, Semrush, or Google Search Console.
- Awareness of AI search trends and how LLMs influence information discovery.
- Experience developing editorial processes and content frameworks.
- Understanding of regulatory content compliance in a controlled sector environment.
Why Join Releaf?
We’re a growing company that values collaboration, performance, and progress. Our culture is built on support, mutual respect, and a proactive approach to employee development.
Benefits:
- Flexible working arrangements
- Personalised training and professional development opportunities
- Private health insurance coverage
- Employee Assistance Programmes for well-being support
- Access to exclusive employee perks and Releaf staff patient benefits
Our mission-driven team thrives on diversity. We actively commit to fostering an inclusive work environment, where every individual feels valued and empowered to deliver their best work.
We welcome applications from all backgrounds, identities, and experiences. If needed, please let us know how we can accommodate you during recruitment—we’re here to support you.
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