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SEO Lead
Job Description: SEO Lead
About the Company
A high-growth, multi-brand insurance business with a strong UK presence and a bold growth strategy. Supporting over 150,000 customers annually, the business is investing heavily in digital transformation and marketing to drive the next phase of expansion.
The Role
As SEO Lead, you will drive the organic search strategy across a portfolio of brands, focusing on long-term, sustainable growth in visibility, traffic, and revenue. This key hands-on role spans strategic leadership and execution, ensuring SEO’s integration into the wider marketing function alongside paid media, content, and conversion rate optimisation (CRO).
Your responsibilities will include positioning the business effectively across all search channels—from Google and Bing to AI-powered tools like ChatGPT and Gemini, and beyond.
Key Responsibilities
- Develop and execute an SEO strategy across multiple brands, optimising organic growth and commercial outcomes.
- Oversee SEO performance metrics including rankings, traffic, conversions, and revenue contribution.
- Identify growth opportunities in content, technical SEO, and authority-building strategies.
- Optimise for emerging trends, including traditional search and AI-led discovery (GEO / AEO).
- Shape the content strategy, identifying gaps and guiding teams to align with SEO and AI optimisation best practices.
- Lead technical SEO initiatives, covering site health, indexing, performance, and structured data optimisation.
- Collaborate with paid media, CRO, and content teams to deliver a unified, data-driven search strategy.
- Establish and maintain robust reporting frameworks, using insights to guide decision-making and ROI.
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What You’ll Bring
- A proven track record in SEO—on site, technical, and content—with measurable, scalable growth results.
- Knowledge of the evolving search landscape, including AI search, generative results, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation).
- Strong analytical and interpretative skills, with the ability to turn data into actionable commercial outcomes.
- Expert stakeholder influence, ensuring alignment across diverse teams (e.g., marketing, content, development).
- Prior experience in regulated sectors (insurance, financial services, or e-commerce) is highly advantageous.
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What We Offer
- Competitive salary with performance bonus.
- Hybrid working model for flexibility and work-life balance.
- Generous holiday allowance, increasing with tenure.
- Additional benefits including birthday leave, holiday buy/sell options.
- Continuous learning and development opportunities.
- A collaborative, fast-paced, and results-driven environment.
Next Steps
If this SEO Lead role resonates with you, apply now with your latest CV or contact the team for a confidential career conversation.
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