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About PHA
PHA is an earned-first integrated communications agency with offices in London, Manchester, Leeds, New York, and Boston.
We believe communication can make the world a better place. It matters. But with constant disruption, fragmentation, and growing complexity, earning attention and inspiring action is harder than ever. PHA is built to solve for this.
We nurture, grow, and protect brands & reputations for a portfolio of consumer, corporate, technology, B2B, and health clients in the UK and internationally. We bring clarity to a fast, chaotic, complex world, challenging convention and delivering fresh thinking. Our agile multidisciplined teams create dynamic campaigns across earned, social, digital, and paid media—engaging audiences wherever they are, always.
We lead with strategy and deliver a full suite of creative services and production capabilities, generating impact at every step of the audience journey from awareness through to conversion. Working as one to solve any client challenge, we bring the best of PHA to drive impact that multiplies. When unboxed minds meet unboxed ambition communications don’t blend in—they break out.
We’re built to make it matter.
Introduction to the role
We are looking for an SEO Manager to join our Digital team on a six-month fixed-term contract. This role is ideal for someone with a passion for creating and optimizing high-quality content that drives organic visibility across both traditional search engines and emerging AI-powered search experiences.
Working across a diverse portfolio of clients, you will lead the planning, optimization, and delivery of content strategies that improve search performance, strengthen topical authority, and support wider integrated PR and digital campaigns. You'll combine analytical thinking with creativity, using SEO insights, content audits, and audience research to identify opportunities that generate measurable commercial impact.
As search continues to evolve, you'll also have a working understanding of Generative Engine Optimization (GEO), recognizing how content structure, authority signals, and machine-readable content influence visibility within AI-generated search results. You won't be expected to be a GEO specialist, but you'll be curious about emerging search behaviors and keen to help clients prepare for the future of organic discovery.
You'll work closely with our SEO, PR, Content, and Digital teams to develop recommendations, produce content briefs, audit existing websites, monitor performance, and continually identify opportunities to improve visibility, engagement, and conversions.
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Core Responsibilities
- Develop and maintain positive relationships with clients as the trusted day-to-day account lead (based on size of account), taking ownership of client meetings, regular updates, and reporting.
- Start to, then confidently develop strong client management through detailed, clear communication, counsel, and strategic recommendations.
- Oversee the delivery of full-funnel SEO campaigns with the highest level of attention to detail.
- Lead content audits, keyword research, and competitor analysis to identify opportunities to improve organic visibility, user experience, topical authority, and overall client performance.
- Develop SEO content strategies, keyword frameworks, editorial plans, and detailed content briefs aligned to user intent, search demand, and commercial objectives.
- Optimize new and existing website content by applying SEO best practice across content, on-page optimization, internal linking, metadata, schema opportunities, and information architecture to improve search performance.
- Use industry-standard SEO and analytics tools to measure performance, identify opportunities, and provide data-driven recommendations, keeping up to date with developments in AI-powered search and AI-assisted discovery.
- Work collaboratively with PR, Content, and other specialist teams to maximize the organic impact of integrated campaigns, earned media, and thought leadership content across both traditional search and AI-assisted discovery.
- Start to run the day-to-day management of client accounts, leading juniors across the team with the support of the account lead, including:
- Setting and adhering to agreed timelines.
- Management of weekly and monthly reporting.
- Monitoring and exceeding KPIs.
- Ideation to keep client activity fresh and engaging.
- Checks to ensure high-quality client-facing documents.
- Start to, then confidently manage budgets.
- Build awareness of and contribute to contract renewals to achieve a high client retention rate.
Stay Curious
- Complete proactive analysis using relevant tools to spot trends, challenges, and opportunities to benefit clients, the team, and the wider company.
- Develop a sophisticated and in-depth knowledge of industries relevant to your clients, and use research skills to lead planning and campaign strategies, draft in-depth content, and upsell projects.
- Attend role-specific training and participate in agencywide activities and initiatives to build relationships with colleagues.
- Use AI tools responsibly to support creativity, efficiency, insight, and high-quality output, applying professional judgment to ensure all work remains accurate, ethical, and aligned with client and company standards.
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Stay Human
- Start to, then confidently demonstrate consistent and effective upward management to account leads, sharing successes and flagging issues/challenges at the earliest opportunity, whilst also starting to identify and suggest possible solutions.
Stay Ahead
- Start to contribute to your practice/specialism’s new business strategy, including identifying and understanding new prospect opportunities, working with Sales & Marketing, and continuing where relevant to proposal preparation and pitch involvement.
- Develop commercial awareness, with a focus on understanding client contract breaks, and growing the commercial value of your client portfolio through upselling.
Benefits
- Hybrid working policy, enabling you to work flexibly from home and one of our offices—minimum requirement of 12 office days per month.
- Flexible start and finish times; 8am-5pm / 8:30am-5:30pm / 9am-6pm, as well as an early finish on Fridays between 3:30pm and 4:30pm.
- Healthcare cashback scheme worth up to £2,000 annually for dental, optical, physio, chiro, osteo, and GP charges.
- £30 monthly phone allowance.
- Annual railcard reimbursement.
- Weekly Wellness Hour, annual Wellness Day, and accompanying £50 voucher.
- Annual Development Day for volunteering/charity work, and Birthday leave.
- 23 days’ annual leave which increases by one day every year from your second anniversary (capped at 31 days).
- 10% new business bonus and £500 recruitment referral bonus schemes.
- Potential to be nominated for a £500 WOW bonus for exceptional performance.
- Monthly companywide awards with a chance to win £50 or £100 for outstanding work.
- Employee Assistance Programme with access to six virtual or face-to-face counselling sessions as well as ad hoc mental health, financial, and legal support.
- Dedicated Culture Committee responsible for arranging a number of activities and initiatives across sport, social, wellness, sustainability, charity, and EDI, as well as a regular Culture Club.
- Dedicated training team responsible for developing employees at all levels across the business through an extensive programme of external trainers, internal specialists, and industry experts, complimented by the PHA Aspire Mentoring Programme.
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