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SEO Specialist
We’re seeking an exceptional SEO Specialist to join our SEO team, offering the opportunity to manage a diverse portfolio of clients across various sectors. This role involves leading on client strategy, contributing meaningfully to new business pitches, managing and developing junior team members. The SEO Manager is expected to be a go-to expert in SEO best practices and an active contributor to the wider team's knowledge and development.
This is a full-time role based in our Nottingham or Manchester office. We offer flexible working with two days WFH and three days in the office.
Key Responsibilities
Leadership & Management
- Line manage one direct report, supporting their professional development, wellbeing, and performance through regular 1-2-1s and structured feedback
- Brief, delegate and oversee work from direct reports, ensuring quality and consistency across client deliverables
- Champion a culture of continuous learning by sharing industry updates, emerging trends, and new tools with the SEO team
- Support onboarding and training of new team members
New Business & Pitching
- Take an active and prominent role in new business pitches, contributing SEO strategy, insight, and recommendations
- Help develop compelling, well-structured pitch materials that demonstrate the team's capabilities and approach
- Build confidence and authority in presenting SEO strategies clearly and persuasively to prospective clients
Client Strategy & Delivery
- Manage SEO projects and support delivery across a wide range of client accounts
- Contribute to SEO strategy execution, reporting on performance, and participating in client discussions
- Build and maintain trusted, long-term client relationships, acting as a dependable and strategic point of contact
- Proactively identify opportunities to improve client performance and address issues before they escalate
- Develop and deliver SEO-optimised content strategies aligned with client KPIs
Technical SEO
- Audit website architecture and design, ensuring best practices across URL structure, sitemaps, navigation, and internal linking
- Conduct technical analyses to identify issues such as crawl errors, JavaScript rendering and indexing problems, page cannibalisation, and website performance limitations
- Carry out page speed and performance audits to identify improvement opportunities
- Work closely with developers to ensure SEO best practices are implemented on new and existing websites
- Explore and implement schema markup and structured data opportunities
- Assist with site migrations, identifying risks and ensuring best-practice processes are followed
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Reporting & Analytics
- Use tools such as Google Search Console, Google Analytics, Ahrefs and other SEO platforms to monitor and report on performance
- Present performance data and strategic recommendations clearly to clients and internal stakeholders
- Contribute to the development and ongoing review of the team's SEO tool stack
Industry & Innovation
- Stay on top of developments in SEO, identifying opportunities to increase visibility for brands in AI search
- Ensure the team is kept up to date with the latest SEO trends, algorithm updates, and emerging technologies
- Represent Tank externally through thought leadership, speaking opportunities, and industry participation
Skills & Experience
- Strong technical SEO knowledge across auditing, crawl analysis, JavaScript SEO, and site migrations
- Experience contributing to or leading client-facing presentations and pitches
- Expert in using tools such as Google Search Console, Google Analytics, Screaming Frog, and other SEO platforms
- Develop experience in managing or mentoring junior team members
- Strong communication skills, with the ability to present complex SEO concepts clearly to clients and colleagues
- Proactive, organised, and able to manage multiple client accounts simultaneously
- Awareness of AI search trends and their implications for SEO strategy
What Success Looks Like
- Clients feel supported, informed, and confident in the work being delivered
- Direct reports are growing in confidence and capability, with clear development pathways
- New business pitches are delivered with impact, contributing to agency growth
- The SEO team is operating with up-to-date knowledge and best practices
- The SEO Lead can be effectively deputised for with minimal disruption to the team
Starting salary: £33,000 depending on experience
A bit about us
Tank is a digital marketing and PR agency, driven to ensure everyone in our world makes their mark – our clients, our people and our communities.
We are ranked in the PR Week top 150 as the fifth fastest growing agency outside of London, the highest ranked in the East Midlands and the third in the Midlands (link to story).
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Our teams work across both digital and brand PR, SEO, PPC, social media and content. Our clients cover B2B and B2C sectors, from right here on our doorstep to global players.
This is a unique chance to advance your career by joining the East Midlands' leading agency.
Perks and Benefits
- 25 days holiday, plus bank holiday, plus extended Christmas closure and a day off for your birthday.
- A hybrid working policy which includes 3 days in the office and 2 days at home. You pick and choose your days and we offer flexible start and finish times giving you the chance to enjoy time in the office with your team and a few days WFH.
- Quarterly Tank socials organised by our social committee.
- A chance to vote every quarter in our Tank Treats for those team members who you think go that extra mile.
- Take part in our Tank ThANKs scheme, working with local charities and community organisations on a pro bono basis.
- A day off to work with a charity of your choice.
- Enhanced maternity and paternity packages.
- New business bonus scheme.
- An overtime policy so you can get back any extra hours you work.
- Cheaper electric cars with access to Love electric, the salary sacrifice scheme.
- City centre working in a beautifully restored Georgian building with an onsite bar (Nottingham) or in a characterful former cotton mill with original features and modern amenities (Manchester).
Health and Wellbeing
- Access to Health Assured, which offers free counselling sessions, legal and financial advice.
- A team of Mental Health First Aid Responders to support you.
- An anonymous staff survey so you can let us know your thoughts and feedback and we will let you know what we do about it!
- A dedicated Team and Communities Development Director to look after our culture and our people.
- A ban on internal lunchtime meetings and out of hours emails.
- Free fruit and sweet treats.
- £50 towards your glasses for work related prescriptions and free eye tests.
Personal Development
- Access to the TANK Talks training sessions, Wednesday Workshops and skill swap sessions so you can learn from those around you and external thinkers.
- A personal training budget for each individual at Tank.
- Quarterly personal development days.
- Mentoring sessions to support you with any personal development needs.
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