Better Placed Ltd - A Sunday Times Top 10 Employer!
SEO Specialist
Chester
Posted 1 day ago
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SEO Specialist
Location: Cheshire
Work Arrangement: Hybrid: 3 days in the office, 2 days remote
Industry: Retail
The Brand:
- Iconic D2C heritage brand. 50+ years trading
- £100 million+ turnover
- Market leaders by staying true to their core brand identity
- Growth focus includes expanding products and services, international expansion
- Excellent reputation for quality and exceptional customer experience
- Fantastic employee reputation and positive culture
Key Responsibilities:
- Support continued development of the brand's SEO roadmap and strategy across multiple websites.
- Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand.
- Undertake technical, link, and content audits to identify and address performance issues and optimization opportunities.
- Research and implement SEO and Content strategies, understanding how content affects organic rankings and traffic.
- Work with the wider Digital team to ensure SEO focus across digital campaigns.
- Report on the effectiveness of SEO and identification of problem areas that may affect search engine rankings.
- Maintain awareness of the industry and competitor’s activity to develop informed strategies.
- Support other internal teams to ensure SEO best practices are followed, including Digital, Development, and Content.
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Skills & Experiences:
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Your very own career expert that helps elevate your application to the next level.
- Successful track record within SEO with an agency or in-house.
- Deep knowledge of SEO and analytical tools such as Google Analytics, Google Search, GA4, keyword monitoring tools.
- Demonstrable success in SEO planning and understanding of SEO best practice.
- Excellent interpersonal skills and a team player.
- Excellent organization and time management skills.
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Skills
SEO
Keyword Research
Technical Audits
Link Audits
Content Audits
Content Strategy
Google Analytics
GA4
Analytical Tools
Interpersonal Skills
Time Management
Team Player
Digital Campaigns
Reporting
Problem Identification
Best Practices
Location