Directive
SEO Strategist (Remote UK) - Future Opening
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Directive Consulting Client-Facing Account Strategist, Content & SEO
About Directive Consulting Directive Consulting is the leading B2B marketing agency for brands prioritising the metrics that matter most. With over a decade of expertise and a client base of 420+ B2B brands, we specialise in delivering real outcomes across three divisions:
- Performance
- Communications
- Commerce
All divisions are interconnected through DiscoverabilityOS™, a methodology aligning brand and demand strategies to guide an Ideal Customer Profile (ICP) towards conversion.
We operate with urgency, bold creativity, and problem-solving at its core. If you thrive on high-performing teams and executing impactful campaigns, you’ll be well-suited to this role.
This remote, UK-based position requires candidates to reside in the United Kingdom, inclusive of local business hours (GMT/BST). Clients are primarily UK-based, with occasional international engagements.
The Role: Account Strategist, Content & SEO
Internally, this is the client-facing, content-focused strategist role responsible for shaping end-to-end client strategies while executing day-to-day deliverables. Restaurantılmıştır deep domain expertise in content, SEO, and how these disciplines drive enterprise marketing strategies that align with business goals.
What You’ll Do
1. Strategic Excellence & Holistic Planning
- Develop and refine custom strategies for clients using historical performance, ongoing campaigns, and marketing goals to achieve Directive’s non-solicited metrics (NSMs).
- Leverage project phases (e.g., onboarding, growth, retention) to build foundational frameworks.
- Ensure strategies align with value-driven objectives, including:
- Lifecycle Marketing
- Marketplace Optimisations
- Paid Media & Social Activation
- PR Integration
- Collaborate closely with your Associate Director (AsD) to address challenges impacting execution.
2. Ideation & Creative Direction
- Lead ideation for compelling campaigns rooted in competitor benchmarking and audience insights.
- Craft data-driven creative briefs with clear directional focus for Writers and Designers.
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3. Revenue-Driven Goal Setting
- Define tailored goals using data sources:
- Google Analytics
- SEMRush
- Ahrefs
- CRM systems
- Goals must be reviewed/approved by your AsD before presentation to internal and external stakeholders.
4. Project & Task Orchestration
- Oversee project execution within Asana (required), including:
- Task delegation to Specialists, Writers, and Designers
- Ensuring timely completion and client alignment
- Facilitating frequent check-ins between team members and clients.
- Partner with Project Managers (where present) to streamline execution.
5. Client & Internal Partnerships
- Build trust-based relationships with clients, going beyond service delivery to understand their business challenges and aspirations.
- Maintain consistent communication (bi-weekly 1:1s, asynchronous updates, and roadmap/deliverable timelines).
- Proactively flag roadblocks or opportunities to increase MRR, upsell/cross-sell, and adopt referrals.
6. Data-Driven Reporting
- Provide clear reporting aligned with Directive cadence:
- Bi-weekly NSM performance & deliverable updates (meeting notes mandatory)
- Monthly performance reviews
- Quarterly reports
- Bi-annual business reviews
What You’ll Bring
- Practical experience in SEO and content strategy, including:
- Keyword research, on-page optimisation, and link-building strategies.
- Ability to translate complex metrics (e.g., SEM tools, Google Analytics) into actionable insights.
- Measurable track record demonstrating the ability to:
- Drive SEO performance (Share of SERP growth).
- Generate LTV:CAC optimisation feedback.
- Track and improve customer acquisition & lifetime value.
- Strong stakeholder management—able to own client relationships while aligning with internal teams.
- Technical fluency with tools:
- Google Search Console
- SEMRush/Ahrefs (plus crawling tools like Screaming Frog).
- Organisationally agile—balancing project timelines, cross-team dependencies, and client immediacy.
- Breadth of knowledge in digital marketing trends, including dive delve into AI’s role in operations and reach.
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Non-Negotiables
✔ Agency experience—not in-house only. ✔ B2B tech/SaaS exposure—directly or indirectly related campaigns. ✔ Commitment to scaling expertise—you must be a lifelong learner eager to improve Directories’ output.
Goals & Performance Benchmarks
- NSM attainment: 100%.
- MRR retention: 96%.
- Customer satisfaction score (CSAT > 4.2).
- Account growth:
- Seamless upsell/cross-sell opportunities.
- Regular referral asking (key moments: contact changes, CSAT spikes).
What We Offer
✅ Compensation & Reward
- UK living wage (this role is bonus eligible).
- Pension scheme (8% total) via Royal London.
✅ Benefits
- Mental support: Access to guidance through Spring Health, Headspace, and Wellhub.
- Wellbeing:
- Unlimited paid time off.
- Paid company holidays + individual holidays.
- Birthday paid off.
- Learning & Growth: Certifications/educational stipends.
- Included Automation/Tool Acessoories: Accounts driving tools like SEMRush
✅ Culture & Experience
- Annual peer/leadership trip (team bonding + fun).
- Inclusive People First culture—diversity and professionalism are now forms.
Work Environment Requirements
A remote-first agency, Directives accommodates UK local hours. Future expectations include:
- Ongoing professional development tailored to remote work’s shifting demands. There are no expectations to return to physical offices. Successful candidates will effectively use:
Incentive: Daily collaboration through Slack & Zoom. You’ll be equipped with McBook or PC for work.
Physical Adaptability: Prolonged occasional desk/sitting demands, reliable internest, and appeared during verbal-wit communication.
Localisation
Eligible regions: UK (current priority). Documentation must exist proving residency status.
If you’d like accommodations during application/employment, contact us via carees@directiveconsulting.com.
Application Tip
All applications are considered for inclusion—Directives values diversity, equity, and individual contributions without bias based on race, gender, age, or personal background.
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