Constant Recruitment Ltd
Shopify Web Developer & Digital Platforms Executive
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Web Development & Digital Platforms Executive
Chelsea, London – Office based
£35,000 – £40,000
Are you a technically capable web specialist with strong hands-on Shopify experience? Do you enjoy improving websites, solving technical problems, and developing new ecommerce functionality? Would you like to take ownership of the digital platforms for a long-established luxury interiors brand and help shape its future online offering?
We are recruiting for a Web Development & Digital Platforms Executive to join a highly regarded British interiors business based in Chelsea.
About the Role
This is a hands-on technical role with responsibility for the company’s website and connected digital platforms.
The current website is built on Shopify, but the business is looking for someone who can assess the existing setup properly, identify where improvements are required, and recommend the best direction for the future.
This may involve developing the current Shopify platform, introducing additional systems, or, if the existing platform cannot deliver what the business needs, helping to recommend and implement an alternative solution.
A major future project will be the development of a new B2B trade portal, giving trade customers a more effective way to access products, account information, pricing, and ecommerce functionality.
About the Business
We are working with a long-established British luxury interiors brand with an excellent reputation for craftsmanship, design, and exceptional visual quality. The business works with interior designers, architects, trade customers, and private clients across the UK and internationally. Its collections are highly design-led, and the website plays an important role in presenting the brand, showcasing products, and supporting both retail and trade customers. This is an environment where technical performance and visual presentation are equally important. The website must function reliably, but it must also reflect the quality, detail, and heritage associated with a premium interiors brand.
The Opportunity
You will become the company’s main internal website and digital platforms specialist.
Your initial focus will be to carry out a full review of the current Shopify website, looking at its structure, functionality, performance, integrations, and overall customer experience.
You will identify what is working well, what needs improving, and whether the current platform can support the company’s longer-term plans.
From there, you will help create a clear development roadmap covering website improvements, ecommerce functionality, systems integrations, and the future B2B trade portal.
You will complete appropriate development work directly while also coordinating external developers, software providers, and the company’s established IT partner where specialist support is required.
This is not a digital marketing, social media, or graphic design position. The role is focused on web development, ecommerce functionality, platform performance, integrations, and technical problem-solving.
What You Will Be Doing
Website Ownership and Development
- Take day-to-day technical ownership of the company website
- Review the current Shopify setup, codebase, functionality, and performance
- Identify technical limitations, risks, and opportunities for improvement
- Develop and implement new website features and enhancements
- Troubleshoot bugs, broken functionality, and performance issues
- Maintain responsive performance across desktop, tablet, and mobile
- Ensure a reliable and intuitive customer journey
- Maintain high standards of usability, accessibility, and visual presentation
- Test and document changes before release
- Keep themes, applications, and integrations properly maintained
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Shopify Development
- Manage and develop the existing Shopify website
- Work with Shopify themes and Liquid templates
- Make front-end changes using HTML, CSS, and JavaScript
- Configure and troubleshoot Shopify applications
- Develop and improve ecommerce functionality
- Review page structure, navigation, and customer journeys
- Assess whether Shopify can support the company’s longer-term requirements
- Recommend alternative platforms or technical solutions where appropriate
B2B Trade Portal
- Help define the requirements for a future B2B trade portal
- Understand how trade customers need to access products, account details, pricing, and services
- Assess whether the portal should be delivered through Shopify or another platform
- Scope the functionality, integrations, and customer journey
- Develop appropriate functionality directly where possible
- Coordinate external developers or specialist suppliers where required
- Support the testing, launch, and ongoing development of the portal
Systems and Integrations
- Manage and improve connections between the website and wider business systems
- Support integrations with the company’s in-house CRM
- Support connections with inventory and accounting platforms
- Work with APIs, webhooks, and third-party applications
- Monitor data flows and investigate integration issues
- Identify opportunities to improve automation between systems
- Liaise with software providers and external technical partners
Technical SEO and Performance
- Monitor website speed, health, performance, and reliability
- Implement technical SEO best practice
- Review site structure, metadata, redirects, and indexing
- Identify and resolve technical issues affecting search visibility
- Improve page loading speeds and website performance
- Monitor website analytics and technical performance indicators
- Ensure new developments do not negatively affect existing website performance
Technical Planning and Governance
- Create and maintain a clear website development roadmap
- Prioritise improvements based on commercial and customer impact
- Translate business requirements into practical technical solutions
- Maintain technical documentation
- Ensure changes are tested and recorded properly
- Coordinate external developers and platform providers
- Act as the first point of escalation for website-related technical issues
- Proactively highlight risks, inconsistencies, or limitations
What We Are Looking For
Essential Experience
- At least three years’ commercial experience in web development, ecommerce development, or technical website management
- Strong hands-on Shopify experience
- Experience working with Shopify themes and Liquid
- Strong HTML and CSS knowledge
- Practical JavaScript experience
- Experience developing and troubleshooting ecommerce functionality
- Experience working with website applications, integrations, and third-party platforms
- A good understanding of APIs and webhooks
- Experience assessing website performance, functionality, and technical limitations
- Understanding of technical SEO
- Experience testing, troubleshooting, and resolving website issues
- Ability to scope new functionality and recommend suitable technical solutions
- Confidence working independently and taking ownership of a business-critical website
- Strong attention to detail and a methodical approach
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Desirable Experience
- Experience developing B2B ecommerce platforms or trade portals
- Experience integrating CRM, ERP, inventory, or accounting platforms
- Experience working with Xero, Erplain, or similar systems
- Experience working with bespoke or in-house CRM platforms
- WordPress development or administration experience
- PHP knowledge
- Experience with other ecommerce or content management platforms
- Experience using Git or another version control system
- Knowledge of GA4 and technical analytics implementation
- Experience managing external developers or technical suppliers
- Experience within luxury interiors, fabrics, wallpaper, furniture, premium retail, or another design-led ecommerce environment
- Candidates from Shopify agencies or digital studios will also be considered, particularly where they have supported luxury, retail, interiors, or other visually led clients.
The Type of Person Who Will Succeed
This role would suit someone who:
- Is technically capable but also appreciates strong presentation and user experience
- Enjoys investigating how systems work and finding better solutions
- Is prepared to assess the current platform objectively
- Can explain technical issues clearly to non-technical colleagues
- Takes ownership and follows issues through to completion
- Is organised, proactive, and commercially aware
- Can balance immediate fixes with longer-term planning
- Is comfortable being the main internal website specialist
- Knows when to complete development directly and when specialist support is required
- Takes pride in delivering accurate, reliable, and high-quality work
Why Apply?
- Take genuine ownership of an established brand’s website and digital platforms
- Shape the future technical direction of the business
- Review and improve an existing Shopify ecommerce website
- Help define and deliver a new B2B trade portal
- Work with ecommerce, APIs, CRM, inventory, and accounting integrations
- Make a visible impact from the outset
- Join a respected business with a strong design heritage
- Work autonomously while having access to established external technical support
This is an excellent opportunity for a technically capable Shopify and web development professional who wants more than a website maintenance role.
You will have the opportunity to assess the current digital setup, recommend the right future direction, and play a central role in developing the platforms that support the company’s continued growth.
If you have strong Shopify development experience, enjoy technical problem-solving, and are confident taking ownership of a website and its connected systems, we would love to hear from you.
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