Sofina Foods Europe
Shopper Marketing Manager
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Summary
Bring Brands to Life Where It Matters Most — With Shoppers
Additional Benefits
- Car Allowance
- Company Bonus Scheme
- Enhanced Sick Pay
The Role
Our new Shopper Marketing Manager will play a key role in delivering impactful retailer and shopper activation plans across some of the UK’s best-known food brands.
Working closely with Brand, Category and Commercial teams, you’ll develop and execute customer-focused shopper campaigns that drive visibility, engagement and sales across major grocery and convenience retailers. From retail media and in-store theatre to digital activation and e-commerce optimisation, this role offers broad exposure across the full shopper marketing mix within a fast-paced FMCG environment.
This is an exciting opportunity for an experienced Shopper Marketing or Customer Marketing professional looking to take ownership of retailer activation plans, strengthen customer partnerships and help shape how brands connect with shoppers in-store and online.
Your Key Responsibilities
- Develop annual shopper marketing plans aligned to brand strategy, retailer priorities and joint business plans
- Use shopper, retailer and market insight to identify opportunities to drive conversion and category growth
- Build strong working relationships with retailer marketing teams to secure activation opportunities and support joint initiatives
- Lead customer-specific activation plans across POS, retail media, digital content and in-store activity
- Manage shopper and design agencies to deliver impactful campaigns and materials
- Support optimisation of retailer e-commerce platforms including search terms, imagery and product content
- Oversee POS production, artwork approvals and campaign implementation timelines
- Monitor retailer, competitor and shopper activity to identify opportunities and emerging trends
- Track campaign effectiveness and ROI using retailer and market performance data
- Support commercial and category teams with retailer presentations, sell-in decks and range reviews
- Ensure all activity complies with retailer guidelines and relevant legal requirements including HFSS regulations
- Manage shopper marketing budgets and support accurate forecasting and reporting
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The Ideal Candidate
- Experience in a Shopper Marketing, Customer Marketing or Trade Marketing role within FMCG, ideally food
- Strong understanding of UK grocery and convenience retailers including Tesco, Sainsbury’s, Asda, Morrisons and Iceland
- Experience developing and delivering shopper activation campaigns across multiple retail channels
- Comfortable working with shopper and market insight tools such as Nielsen and Kantar
- Strong commercial awareness with confidence assessing ROI, campaign performance and promotional effectiveness
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Creative judgement with experience briefing and reviewing shopper creative and POS materials
- Strong communication and stakeholder management skills
- Collaborative approach with experience working cross-functionally and with external agencies
- Curious, proactive and detail-focused mindset
- Degree qualified in Marketing, Business or a related discipline, or equivalent experience
- CIM qualification beneficial but not essential
Why Sofina Foods?
Sofina Foods is one of the world’s leading food companies, producing over 500 million meals every year across Canada and Europe. With over 13,000 employees across 40 sites, we combine the scale and stability of a global business with the pace and ambition of a growing FMCG organisation.
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Joining Sofina Foods means becoming part of a business that values innovation, quality, sustainability and customer focus. You’ll have the opportunity to work with iconic brands, collaborate with leading UK retailers and play a visible role in shaping how shoppers engage with our products across multiple channels.
If you are looking for a role where you can influence shopper behaviour, deliver impactful campaigns and continue building your FMCG marketing career, we’d love to hear from you.
Company Information
Sofina Foods isn't just a food company - It’s a place to build your future.
With a team of over 13,000 people across 40 sites in Canada and Europe, we're passionate about delivering quality meats and seafood products to consumers around the world.
Join a company where innovation, sustainability, and customer satisfaction drive everything we do. At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.
Our vision is bold: to be the most successful food company in the world. If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods.
Equal Opportunities
Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected.
We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
Schedule
Monday to Friday
Location
Leeds, West Yorkshire
Hours of Work
Full-time
Company
Sofina Foods
Country Code
GB
AutoReqId
5626BR
AdRef
INDB2
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