Absa Group
SME Lead Generators (Various Locations)

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SME Lead Generators (Various Locations)
Sales Account Executive: SME Britain & Absa Group – Africa
About Absa Group
Empowering Africa’s tomorrow, together… one story at a time. With over 100 years of rich history, we are a locally rooted bank with regional and international expertise, passionate about driving growth and shaping the future as a proudly African organisation.
Our Commitment to You
Wherever you are in your career, we are here for you.
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At Absa, we believe in you are possibility.
Job Summary
To achieve agreed sales targets in alignment with business objectives through proactive selling of SME products and providing exceptional customer service to retail customers.
Role Accountabilities & Responsibilities
1. Sales to Retail Customers (60% Time Commitment)
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Sales Drive & Performance:
- Identify and address customer needs, driving sales of SME products, alongside cross-selling other Absa Bank products and services.
- Generate and convert high-quality SME leads into sales, ensuring quality lead generation and effective customer follow-ups.
- Actively participate in SME product campaigns, ensuring clear communication of campaign parameters to customers.
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Target Achievement:
- Agree, achieve, and exceed targets for sales campaigns as assigned.
- Monitor personal sales performance for management reporting.
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Account Management & Risk Handling:
- Open SME accounts, complete financial analysis and documented reviews of customer accounts.
- Advise customers verbally or in writing about rejected loan applications, reporting denials to the Line Manager daily.
- Follow up with approved customers to ensure account opening success and provide branch contact information.
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- Product Expertise:
- Address queries or where guidelines are unclear, consult the SME Cluster Manager.
- Ensure compliance with procurement and processing methods for prospective customers.
2. Customer Service Deliverables (15% Time Commitment)
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Issue Resolution:
- Own and satisfactorily resolve SME-related customer queries and complaints.
- Escalate unresolved issues to the Line Manager if unresolved within a reasonable timeframe.
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Relationship & Operational Coordination:
- Collaborate with internal partners (e.g. Sanctioners & DSC teams) to expedite turnaround times.
- Notify customers of new loan approvals and encourage timely loan drawdown.
3. Operational Rigour, Compliance & Controls (15% Time Commitment)
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Regulatory & Policy Adherence:
- Ensure all tasks align with:
- Regulatory requirements
- Enterprise-Wide Risk Management Framework
- Internal Absa Policies and Standards
- Conduct risk assessment and management regarding role-specific incidents.
- Ensure all tasks align with:
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Process Accuracy & Documentary Checks:
- Maintain 100% accuracy of new account applications, SME loan documents, and associated customer documentation.
- Lead audits to ensure operational excellence and compliance.
- Verify adherence to end-to-end retail account policies (e.g. KYC compliance and authorisation practices).
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**Risk Mitigation & Standards:
- Report non-compliance, exceptions, or consistently missed timelines to the Line Manager.
- Comply with safety and security standards (including premise security and Anti-Money Laundering (AML) protocols).


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4. Team Development & Personal Growth (10% Time Commitment)
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Team Support & Continuous Learning:
- Share expertise with colleagues and provide operational cover in unexpected overload or absence situations.
- Deputise for the Line Manager as required.
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Performance & Goal Setting:
- Collaborate with the Sales Manager in setting annual performance objectives, including sales targets.
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Professional Growth Initiatives:
- Actively participate in development programs and skill-enhancement trainings.
Education & Experience Requirements
Minimum Qualifications
✅ Further Education and Training Certificate (FETC) – Required: • Business, Commerce, or Management Studies (or alignment with related qualifications).
Why Join Absa?
Our collective stories, ambitions, and innovations shape Absa’s dynamic future.
🌍 Diverse Impact Across Africa: Served in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia.
💼 Multi-disciplinary Strengths: From personal banking and business solutions to wealth management, corporate banking, and insurance – and beyond, we make ambitions a reality.
🌐 Global Collaboration: Connecting with teams in international hubs, fostering regional and global innovation.
👥 Human-Centric Culture: We empower authentic, purpose-driven growth—where your input matters across every stage of progression.
Here with the belief: With shared experiences and caring people, progress happens beyond hierarchies. Enable your best work, each day, together.**
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