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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Mid-Level Creative. Social
Company: VML
Hybrid working: Working from home / Sea Containers office, London, SE1
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role: Social Creative (Mid-Level)
We are looking for a Social Creative who doesn’t just “do social” — but genuinely lives and breathes it.
This role is for someone who is deeply immersed in social platforms, internet culture, creators, trends, and the fast-moving nature of how people actually engage online. You instinctively understand what works on social, what gets ignored, and what earns attention.
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You’ll be responsible for generating bold, social-first ideas and turning them into content that feels native to each platform — not adapted for social, but made for it from the start.
You’ll work closely with strategists, designers, account teams, and producers to help bring ideas to life across a high-profile client account, contributing to work that runs across always-on content, campaigns, and real-time cultural moments.
Key Responsibilities
Social-First Ideation
Develop ideas that are born in social, not adapted into it Turn strategy and insight into culturally relevant, platform-native creative Bring strong, opinionated thinking into brainstorms and creative development
Platform-Native Thinking
Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms Constant awareness of trends, creators, formats, memes, and cultural shifts Proactively bring ideas for how brands can show up in culture in real time
Content Creation & Craft
Develop strong social concepts across copy, visual direction, and content ideas Collaborate with design, motion, and production teams to bring ideas to life Ensure work feels native, relevant, and engaging on every platform
Collaboration & Agility
Work closely with multidisciplinary teams in a fast-paced environment Respond quickly to feedback and evolve ideas at pace Contribute to always-on content and reactive opportunities
Executional Standards
Maintain a high standard of creative craft across all social outputs Ensure ideas are clear, sharp, and culturally relevant Support delivery of content calendars and campaign rollouts
The Ideal Candidate Will
Live and breathe social media, internet culture, and digital creativity Have experience in a creative, social, content, or digital role (agency or in-house) Be naturally ideas-led and confident contributing creatively in fast-paced discussions Understand what makes content native to platforms, not just formatted for them Be highly tuned into trends, creators, and cultural moments in real time Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling) Be excited by experimentation, speed, and constant evolution
Desirable (but Not Essential)
Agency experience working specifically on social-first or integrated digital campaigns Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms Understanding of design, motion, or content production workflows
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We’d love to hear from you if this sounds like the right next step.
What's in it for you?
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as
Life Assurance Permanent Health Insurance BUPA Flexible hybrid-working schedule Enhanced family friendly policies Well-being Programme Employee Assistance Support Cycle to Work Scheme Eye Care and Glasses Vouchers Season Ticket Loans WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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