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Social Creative
Social Creative
Location London or Manchester-based
About NewGen
NewGen is a social-first creative and creator agency pioneering culture, creators, and community. Our mission drives to revolutionise social connections, making advertising relevant, engaging, fun, and effective. Having started as an influencer agency, we’ve refined our community expertise, aligning with modern consumer behaviour in the digital age.
The Role
NewGen seeks a Social Creative to own the ideation and execution of social content for one of our iconic long-standing clients. This is a career-defining opportunity—crafting impactful, platform-native content to elevate one of the world’s most recognisable brands.
Key Responsibilities
Creative Ideation & Cultural Insight
- Generate social-first ideas tailored to TikTok, Instagram, and YouTube.
- Leverage cultural insight, platform trends, and audience data to create content that aligns with the brand, moment, and brief.
- Stay ahead of fashion, hashtags, memes, platform behaviours, and consumer shifts.
- Lead brainstorms and rapid ideation with insight-driven, platform-native, and on-brand outputs.
- Convert cultural data into actionable creative strategies.
Content Development & Execution
- Develop high-quality, platform-native content (video, static, copy-led, lo-fi executions).
- Collaborate with studio teams to refine ideas and meet execution standards.
- Critical eye on all outgoing content to ensure thumb-stopping excellence.
- Produce direct content: copywriting, memes, short-form edits, alterations, and social hooks.
- Provide social direction on shoots to align with platform expectations.
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Community Management & Audience Feedback Loop
- Engage with communities across platforms, understanding tone, subcultures, and conversation drivers.
- Repurpose high-potential comments/conversations into opportunities.
- Analyze audience sentiment and feedback, continuously improving strategy.
Strategy, Planning & Collaboration
- Enhance social strategies, campaign playbooks, and tone-of-voice guidelines with a creative lens.
- Contribute culturally relevant ideas in client meetings and campaign planning.
- Deliver rapid concepts and creative thinking for pitches/user experience opportunities.
Creative Standards & Ways of Working
- Champion a social-first mindset, prioritising platform suitability over retrofits.
- Maintain rigorous creative standards across reactive and planned work.
- Balance speed and feasibility with deep insight-driven results.
Office Location & Schedule
- Based in Manchester or London.
- Office hours: Tuesday, Wednesday, Thursday.
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Benefits
- 28 paid vacation days per year, plus 10 additional resale days (NewGen Reset Policy).
- Birthday day off.
- extended Christmas closure period.
- Ben Allowance: Custom supplemental benefits (childcare, pension, medical insurance, gym memberships, subscriptions, etc.).
- Aviva Private Healthcare: Everything from medical visits to free therapy sessions and seven-year payout (4x salary in case of death for qualifying tests).
- Enhanced parental leave, inclusive of maternity, paternity, and same-sex/non-binary policies.
- Flexible work timings—adjust when you start/finish to suit your lifestyle.
- AI Budget: £30/month to innovate with AI tools relative to your role.
- Company socials—summer/winter events, offsite getaways, and away days.
- Community days: Paid time to volunteer for a cause you care about.
- Cultural extras: Live meals flow, teambuilding activities, teamwork gatherings, and collaboration-free work environments.
NewGen is dedicated to diversity and inclusion. Applications from all qualified candidates—regardless of race, gender, sexual orientation, religion, national origin, disability, or demographics—are wholeheartedly encouraged.
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