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Mid-Level Creative. Social
Company: VML
Hybrid working: Working from home / Sea Containers office, London, SE1
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand Experience, Customer Experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role: Mid-Level Creative (Social)
We're looking for a Mid-Level Creative with a genuine passion for social-first thinking and the ability to create ideas that people actually want to engage with.
You'll understand that the best social work isn't simply adapted from above-the-line campaigns — it's built for the platforms, communities and conversations where audiences spend their time.
Working across a range of brands, you'll help develop culturally relevant ideas that cut through social feeds, collaborating with strategists, designers, copywriters, motion creatives and producers to create work that feels native, entertaining and impactful.
Whether it's always-on content, reactive moments or larger campaign ideas, you'll bring creativity, curiosity and a strong understanding of how brands can earn attention in culture.
Key Responsibilities
Social-First Ideation
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- Develop bold creative ideas that are conceived specifically for social platforms
- Translate strategic insight into engaging, culturally relevant creative concepts
- Contribute confidently to brainstorming sessions and creative development from concept through to execution
Platform-Native Thinking
- Demonstrate a strong understanding of TikTok, Instagram, YouTube Shorts, LinkedIn, X and emerging platforms
- Stay immersed in internet culture, creators, trends and evolving platform behaviours
- Identify opportunities for brands to participate authentically in cultural conversations
Creative Development & Craft
- Create compelling creative concepts across social campaigns, always-on content and reactive moments
- Work closely with designers, copywriters, motion creatives and producers to bring ideas to life
- Ensure all creative work feels native to each platform whilst maintaining high creative standards
Collaboration & Agility
- Collaborate with multidisciplinary teams across strategy, client services, production and design
- Respond positively to feedback and iterate ideas quickly
- Balance multiple projects while maintaining creativity and attention to detail
Executional Standards
- Maintain consistently high creative standards across all social outputs
- Ensure ideas are strategically sound, culturally relevant and creatively distinctive
- Support campaign development from initial concept through to final delivery
The Ideal Candidate Will
- Have experience working within a creative agency, social agency or integrated agency environment
- Have a strong portfolio demonstrating social-first creative thinking across campaigns and content
- Be passionate about social platforms, internet culture and emerging creative trends
- Be naturally ideas-led with strong conceptual thinking and creative storytelling skills
- Understand how different platforms require different creative approaches rather than one-size-fits-all content
- Be collaborative, curious and excited to work in a fast-paced creative environment
- Enjoy developing ideas that earn attention, participation and conversation
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Desirable (but not essential)
- Experience creating work for global or large consumer brands
- Understanding of social production, motion design or creator-led content
- Experience contributing to integrated campaigns where social plays a leading role
We'd love to hear from you if this sounds like the right next step.
What's in it for you?
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:
- Life Assurance
- Permanent Health Insurance
- BUPA
- Flexible hybrid-working schedule
- Enhanced family friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Vouchers
- Season Ticket Loans
- WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strive to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
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