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Social Creative
Digital Creative – UKTV Creative
About UKTV Creative
We’re the in-house creative hub for UKTV, delivering best-in-class content across paid, owned and earned channels. Our mission? To redefine what creative means in a fast-evolving, data-driven, platform-native world. We entertain, engage and drive results—collaborating across marketing, media and insight to create content that earns attention and moves audiences.
The Role
You don’t just adapt campaigns for digital—you help invent them. As a Digital Creative, you’ll bring platform-native thinking, bold ideas and digital craft into UKTV’s brand and content campaigns. You’ll collaborate with Senior Creatives, Marketing, Design, Media and Production to develop cross-platform concepts that:
- Start with insight
- Resonate emotionally
- Feel native in digital spaces
While your primary focus will be brand and show campaigns, you’ll also pivot to always-on and performance briefs when needed—ensuring our creative lands with audiences and delivers measurable results.
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This is a role for someone who wants to:
- Challenge the default
- Energise those around them
- Help build a new creative culture where craft and conversion go hand-in-hand.
Responsibilities
Campaign Development
- Develop bold digital-first ideas and extensions for:
- Brand and show campaigns
- AV, OOH, social and partnerships
- Translate marketing briefs into integrated, insight-driven concepts with a strong platform perspective
Creative Execution
- Create and deliver crafted assets optimised for attention and engagement across:
- Meta
- TikTok
- YouTube
- CTV
- Build campaign toolkits for social and digital channels to ensure consistency and impact
Collaboration
- Work with designers, editors, and producers to guide:
- Shoots
- Edits
- Motion graphics for digital executions
Performance & Adaptive Work
- Support performance activity with rapid edits, cut-downs, and adaptive formats using:
- Data
- Insight
- Stay close to platform trends and innovations to keep campaigns fresh and culturally relevant
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Requirements
Essential Skills & Experience
- Strong grasping of digital storytelling and how ideas play out across:
- Social media
- AV
- Experiential channels
- Ability to translate insights into thumb-stopping, culturally relevant campaign ideas
- Hands-on skills in:
- Editing, motion
- Copy
- Platform-tailoring
- (Adobe Suite: After Effects, Photoshop, Illustrator)
- Understanding of:
- Brand-building
- Performance principles
- Curiosity for emerging tools (including AI and automation)
- Collaborative and proactive, with confidence to contribute ideas during creative sessions
- Passion for entertainment, pop culture, and emerging formats
- A portfolio of digital-first work demonstrating:
- Creative ambition
- Measurable impact
Nice to Haves
By experience or inclination:
- Creating content toolkits or adaptive formats for large campaigns
- Influencer collaborations
- Accessibility best practice
- Understanding of paid media metrics and how creative impacts them
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