Ogilvy UK

Social & Influencer Performance Analyst

London
Posted 27 days ago

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Social & Influencer Performance Analyst

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Location: London Hybrid Working

Contract type: Fixed Term

Full Time/Part Time: Full Time

Contract Duration: 12 months

Reporting into: Head of Marketing Science UK & EMEA

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the

company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR,

influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver

solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the

largest influencer marketing practice globally and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. About the role

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We’re looking for a commercially minded Analyst to join Ogilvy UK’s Marketing Sciences team, working at the heart of our social and influencer ecosystem. This role sits within our Social & Influence team and focuses on turning social, creator and campaign data into clear, strategic recommendations that improve performance and drive brand growth. You’ll work across content, creators, paid media and commerce — helping shape how one of the world’s largest beauty brands measures social impact and connects it to real business outcomes. If you’re analytically strong, confident with data tools, and excited by the creator economy, this role offers genuine ownership, client exposure and room to grow.

What You’ll Do

Measurement & Analysis

Analyse social and influencer campaign performance across paid, owned and earned activity

Build and maintain robust measurement frameworks and reporting structures

Conduct deep-dive analysis to uncover optimisation opportunities

Connect social KPIs to broader digital and business metric

Data & Tools

Extract and manipulate data using SQL and Python or R

Work with influencer and social platforms (e.g. Traackr, CreatorIQ, social listening tools, native platform analytics)

Build intuitive dashboards in Tableau or Power BI

Ensure analytical outputs are accurate, scalable and decision-ready

Client & Collaboration

Translate complex analysis into clear, compelling narratives

Present insights to internal teams and client stakeholders

Partner with strategy, creative, media and influencer teams to embed data into planning

About You

3–5 years’ experience in analytics (agency, consultancy, media, social or digital preferred)

Strong grounding in statistical analysis and experimental thinking

Confident in Traackr

Experience building dashboards in Tableau or Power BI

Understanding of social platforms, influencer marketing and digital KPIs

Comfortable presenting insights to non-technical stakeholders

Nice to Have

Experience with incrementality testing or attribution

Exposure to cloud data environments (e.g. BigQuery, Snowflake)

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Familiarity with social listening tools

Understanding of GA4 or digital analytics

Why This Role?

Work on one of the world’s largest beauty brands

Direct exposure to senior client stakeholders

Genuine ownership of analytical workstreams

Opportunity to shape next-generation social measurement

How We Help You Thrive:

25 days annual leave + 1 Volunteer Day Bupa Healthcare Enhanced Maternity, Adoption and Shared Parental Leave We have a Flexible Working Model with core working hours: 10am – 4pm A 1.5:1 Matching Pension Structure Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind

membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities

throughout the year

Season Ticket Loan and Cycle to Work Scheme Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

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Skills

Analytical Skills
Data Analysis
SQL
Python
R
Dashboard Building
Tableau
Power BI
Social Media
Influencer Marketing
Digital KPIs
Statistical Analysis
Presentation Skills
Collaboration
Data Tools
Campaign Performance