Rachel Zaoui Marketing & Digital Recruitment
Social Lead
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Social Lead
Social Lead/Head of Social
We are looking for a social media superstar for a Social Lead/Head of Social role. This innovative D2C platform is moving into their next chapter of global expansion.
You will own the organic social strategy, vision, and execution of activity across Meta, TikTok, and emerging channels, driving growth, engagement, and creator-powered performance. You will own the content creator process from ideation through to activation and work closely with the performance teams.
Your Responsibilities
Leadership & Strategy
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- Own the end-to-end social strategy, defining how they show up across platforms to build reach, relevance, and growth.
- Lead, mentor, and manage a small team of creators and social specialists.
- Oversee the creation of high-quality, social-first content for TikTok, Instagram, and emerging channels.
- Collaborate closely with Video, Design, and Copy teams to produce standout content at speed.
Creator Management
- Build and maintain a scalable network of UGC creators, ensuring a constant pipeline of assets for organic and paid social.
- Own the end-to-end commissioning process - from sourcing and briefing to feedback and optimization.
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Commercial & Growth
- Partner with Performance Marketing to align social output with acquisition, awareness, and conversion goals.
Trends & Innovation
- A deep, intuitive understanding of cultural signals, digital behavior, and emerging formats, with the ability to translate cultural moments into brand-relevant creative opportunities.
This role will be based 3 days per week in their London office.
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