Social Media and Content Marketing Manager

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further. We’re one of the largest banking and financial services organisations in the world, with a network that covers more than 50 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people fulfil their hopes and realise their ambitions. We’re currently seeking an experienced professional to join our team in the role of Social Media and Content Marketing Manager. You’ll be responsible for the end-to-end delivery of content marketing campaigns and the strategic lead on how these campaigns will be delivered to achieve key business KPIs. You’ll work closely with our in-house specialist teams, digital teams, product and journey teams, external creative agencies, media planning agencies, and strategic partners to deliver outstanding campaigns and projects. As an HSBC employee in the UK, you’ll have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution. In this role you’ll: Lead and manage the full delivery of social and content marketing campaigns from briefing to delivery across multiple social media platforms and other content channels Input on the strategic direction of content creation and the delivery of content, from briefing to launch through to tracking and measurement Drive new ideas and concepts to gain stakeholder buy-in across the team, as well as seek opportunities and build internal relationships to deliver brand social content through the line for broader distribution on our UK owned channels Manage the marketing budget efficiently for campaigns, striving for maximum return on investment, ensuring that all campaigns are delivered within deadlines and creative budget is managed accordingly Manage the creative strategy and execution of content briefs, asks, and campaigns Ensure marketing insight and effectiveness learnings from post-campaign reviews are incorporated, where appropriate, into marketing briefs and campaign/activity development Gain compliance, legal, and brand sign-off for all marketing activity To be successful in this role you should meet the following requirements: Strong knowledge of social media channels with proven hands-on experience of running marketing campaigns across the leading social media platforms, TikTok, Meta and Instagram A strategic mindset ensuring all campaigns are aligned to business, brand, and content strategy Highly creative and innovative – need to have the ability to develop relevant and contextual messaging to increase the effectiveness of campaigns Excellent organisational skills and the ability to lead multiple, concurrent projects and resources in a fast-paced environment A deep understanding of content marketing principles across multiple platforms Exceptional communication and relationship building skills Opening up a world of opportunity. Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role. If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk: Email: hsbc.recruitment@hsbc.com Telephone: +44 207 832 8500