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Social Media & Community Executive - Little's Coffee
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About Us
Little's is a bold, disruptive coffee brand shaking up the UK coffee scene. We're here to put an end to ordinary coffee. Unexpected flavours, a brand with a real point of view, and a community of people who actually give a damn about their daily ritual.
About the Role
We're looking for a Social Media & Community Executive to bring Little's to life online. You'll be the hands and heart behind our channels, creating content that feels native, building genuine connections with our audience, and keeping Little's part of the conversation day in, day out.
You'll work closely with Ella, our Marketing Lead, with real ownership of the day-to-day across Instagram, TikTok and wherever our audience is next.
Key Responsibilities
Content Creation & Channel Management
- With your manager's support, own and manage the social media calendar across Instagram and TikTok.
- Plan and deliver content aligned with brand campaigns, seasonal editions, product launches and key commercial moments, briefed in by the marketing team.
- Lead the day-to-day "11am moment" content series, including reactive and culturally relevant posts.
- Capture and create content yourself: short-form video, photography, copy that feels native to each platform and true to Little's tone of voice.
- Create content from paid briefs, producing assets that perform within paid social channels while still feeling genuine and low-fi.
- Ensure consistency across every post: visually, tonally, and commercially.
Community Management
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- Manage day-to-day community interactions across comments and DMs, building real relationships with consumers rather than just broadcasting at them.
- Create regular community content including recipes, coffee rituals, polls and behind-the-scenes moments.
- Surface community conversations and insights that can inform marketing activity and feed back to the wider team.
UGC & Creator Outreach
- Support the delivery of Little's peer-to-peer creator programme, identifying and briefing micro-creators and genuine consumers who fit the brand.
- Help manage a UGC budget to maintain a regular pipeline of authentic, high-performing content.
- Build relationships with creators who genuinely love Little's, tracking what content styles and formats resonate.
- Support the ambassador programme operationally, managing relationships, tracking performance and flagging what's working.
Reporting
- Monitor social performance metrics including engagement, reach, follower growth and content performance.
- Provide regular reporting to Ella with observations and recommendations.
- Stay across trends on social platforms, creator culture and the wider food and drink landscape.
About You
- 1–3 years' experience in social media, with a portfolio that proves you can make great content. We care more about what you've made than where you've worked.
- Strong content creator in your own right: comfortable shooting and editing short-form video, writing copy that sounds like a human, not a brand deck.
- Genuinely good at community. You know the difference between managing comments and actually building relationships.
- Organised enough to run a content calendar without dropping balls, but reactive enough to jump on a moment when it matters.
- Experience working with creators or influencers, even informally.
- Commercially curious. You care about what the content is actually doing, not just how it looks.
- Excited about coffee, culture and the small rituals that make ordinary days feel a bit better.
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Reports to: Ella, Marketing Lead
Salary: £28,000–£33,000 DOE
Location: Hybrid, 2x a week at our office near Exeter
Free coffee. Obviously.
Environmental and Social Impact
At Little’s, we are known for our best quality, innovative and convenient products with an emphasis on looking after our planet and people. Being a Little’s employee will require you to make decisions throughout your role which considers environmental and social impact. In every aspect of decision making, you must consider this way of thinking and work on improving systems and new innovations within the business that put our planet and people first to strive to make business a force for good.
Little’s is an equal opportunity employer. We're committed to helping you do your best work. Our promise is to champion diversity, build an inclusive culture and product, and do our part to create a more equitable world. We can't promise we'll always get it right, but we'll always put our people (that's you) first.
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