Social Media & Community Executive - Paace

Social Media & Community Executive | £30,000 - £35,000 DOE | Hybrid Paace is building the avios for the wellness age. 170k+ downloads. 450+ partner locations. Backed by leading angels. Users earn Paace Points for walking and redeem them at coffee shops, restaurants, gyms and supermarkets across London. The concept is validated. The product is built. Now we need someone to make it explode. The role This isn't a "post three times a week and write a monthly report" job. You're here to create moments - clips that get shared, content that builds a community, and campaigns that convert walkers into believers. Your job is to make Paace the most talked-about app in London. Organic-first, always thinking about virality. Community events exist to serve the content, not the other way around. What you'll own Creating short-form content (TikTok, Reels) engineered to go viral - not just look nice Being on camera and comfortable directing the founders in content creation Running walking events and challenges primarily as content opportunities Building ambassador programmes at universities and locally Identifying and working with influencers who actually align with our audience Running referral pushes and user challenges that drive downloads Analysing what actually moves the needle - and doing more of it Who we're looking for You've managed brand social accounts - not just your personal page. You have numbers to back it up. 2+ years of relevant experience. You know what a viral moment looks like and have helped create one. High energy, camera-ready, no ego. You're happy to film, edit, and be the face of the brand when needed. Commercially minded. You care about downloads and active users, not just aesthetics and engagement rate. You move fast. You don't need permission to test something, and you don't wait to be told what to do next. London-based and love it. You're out and about, not behind a desk. What we offer Generous equity package in a high-growth business Ability to shape the direction of a high-growth startup as an early employee 25 days annual leave + bank holidays, and a day off in your birthday week Just the right amount of team activities Flexible working with an assigned desk at our London office