EMJ
Social Media & Community Manager
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Social Media & Community Manager
This role is responsible for defining and scaling EMJ’s social presence into a best-in-class, high-trust digital ecosystem for healthcare professionals. You will build and own a bold, insight-led social and brand strategy that grows a highly engaged global HCP community while ensuring EMJ’s brand identity is consistently strong, credible, and differentiated across all platforms. You will transform EMJ’s social channels from broadcast-led content distribution into a two-way, community-driven environment that strengthens brand authority, increases visibility, and deepens engagement with key healthcare audiences.
By combining audience growth, brand stewardship, content direction, and community development, this role sits at the centre of how EMJ shows up in the market.
What You’ll Do
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Social Growth Strategy & Execution
- Own and deliver a multi-platform social growth strategy focused on increasing reach, followers, and engagement across key HCP audiences.
- Drive sustained audience expansion through both organic and employee-led amplification.
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Brand Stewardship & Positioning
- Own the consistency, tone, and positioning of EMJ across all social channels.
- Ensure all output reflects a clear, credible, and differentiated brand identity within the healthcare publishing landscape.
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Platform-Specific Content Strategy
- Define social content pillars and storytelling frameworks that translate editorial and scientific content into compelling, platform-native narratives for healthcare professionals.
- Ensure content format, tone, and messaging are optimised for each channel.
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Community Engagement
- Design and implement a proactive engagement strategy, including:
- Comment monitoring
- Social listening
- Direct interaction
- Build a trusted, active, and loyal HCP community.
- Design and implement a proactive engagement strategy, including:
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Employee Personal Brand & Thought Leadership
- Develop and manage SLT employee personal-branding programs to:
- Amplify thought leadership
- Extend reach
- Ensure a consistent and cohesive external narrative across EMJ leadership voices.
- Develop and manage SLT employee personal-branding programs to:
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Creative Direction for Social Output
- Guide the creative direction of social content, ensuring consistency in:
- Visual identity
- Messaging
- Storytelling across campaigns, channels, and employee-led content.
- Guide the creative direction of social content, ensuring consistency in:
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Influencer & External Advocate Strategy
- Build and manage a structured influencer and external advocate program.
- Identify, recruit, and nurture relevant:
- HCP voices
- Industry influencers
- Subject matter experts
- Co-create and amplify content that drives credibility, engagement, and audience growth.
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Brand Reputation & Community Safeguarding
- Monitor sentiment and engagement to ensure EMJ’s social presence maintains:
- Accuracy
- Credibility
- Professional integrity within healthcare professional communities.
- Monitor sentiment and engagement to ensure EMJ’s social presence maintains:
Who You Are
Experience required:
- Social media strategy (3-4 years): Proven expertise in social media strategy, brand management, or audience/community growth.
- Platform & algorithm understanding: Strong grasp of:
- Social platform dynamics
- Algorithms
- Engagement drivers
- Community engagement & building: Experience in:
- Building and managing online professional communities
- Growing an engaged follower audience
- Stakeholder communication: Skilled in engaging:
- Internal stakeholders
- External audiences
- Brand voice & narrative management: Experience shaping or managing brand tone, messaging, or narrative across digital platforms.
- Continuous optimisation: Commitment to testing new formats, elevating creative standards and improving performance through data-backed enhancements.
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Bonus attributes (not essential but valuable):
- HCP audience understanding: Deep knowledge of healthcare professional audiences and/or regulated content.
- Content creation & storytelling: Experience in:
- Copywriting
- Short-form video
- Social-first storytelling
- Executive & personal brand management: Experience managing executive or employee personal branding programs.
- Healthcare / B2B industry experience: Knowledge of healthcare, scientific publishing, or B2B media environments.
Key Information
- Salary: £40-£45k
- Reports to: Senior Growth and Performance Marketing Manager
- Hours: 8:30 AM – 5 PM, Monday–Friday
- Working pattern: Hybrid (minimum of 3 days in-office; 5 days in-office during probation)
- Location: Onsite in the London/Moorgate office
About EMJ
EMJ’s purpose is to elevate the quality of healthcare globally, supporting all healthcare professionals with:
- Free and easy-to-access medical journals
- Lifelong learning opportunities
Our aim is to create Gold Medal Winners, enabling healthcare professionals to become the best versions of themselves. Similarly, we equip our employees with tools, skills, and knowledge to excel so that they, too, become top-performing individuals.
Our Core Values
We believe in:
- Taking care of your own: Everyone should be proactive and responsible for their professional growth.
- Going the extra mile: Delivering your best performance fosters a team that stands out with hard work and excellence.
- Entire buy-in: We drive ourselves with loyalty to EMJ’s vision, values, and long-term goals through passion and dedication.
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