HX Expeditions
Social Media Content and Community Specialist (12-month FTC)
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Social Media Content & Community Specialist (12-Month Fixed-Term Maternity Cover) – HX
About the Role
At HX, our purpose is to awaken people to the beauty and fragility of the planet, offering adventure that reignites a sense of wonder. We curate extraordinary destinations—Arctic, Antarctic, Galapagos, British Isles, Alaska, Northern Norway, and Central/South America—with expedition-style travel at the core, blending science, education, and sustainability. Our guests experience the extraordinary, off the beaten track, while we foster global experiences that enrich lives, support communities, and inspire sustainability.
The Social Media Content & Community Specialist will lead guest engagement across major social platforms while shaping content strategy. You’ll handle conversations with curiosity and care, reflect the HX Spirit, and champion a sustainable mindset. This role requires confident copywriting, exceptional customer service, and multi-language adaptability to deliver superb guest experiences.
Key Responsibilities & Deliverables
Guest Engagement & Customer Care
- Deliver exceptional interactions that exceed guest expectations, enhancing brand perception.
- Manage queries within agreed SLAs, escalating complex or potentially brand-damaging issues proactively.
- Engage stakeholders to resolve challenging customer situations with empathy and efficiency.
Content Creation & Marketing
- Proactively develop and refine storytelling-driven content across all HX platforms (social, editorial, etc.).
- Develop new content assets alongside the editorial strategy, focusing on branding and voice-of-HX.
- Support launches of new commercial products through coordinated social messaging.
Community & Strategy
- Provide local-market hands-on support while aligning with global social strategies.
- Collaborate with content creators, bloggers, and press trips to ensure seamless story delivery.
- Edit and publish content via core brand channels, with support from the wider team.
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Operational & Cross-Functional Support
- Contribute to cross-team and business priorities, adaptable to evolving demands.
- Maintain and enhance sustainability commitments across all interactions.
- Assist in reporting and analytics to track performance against goals.
Requirements
Skills & Experience
- Fluency in English mandatory (Nordic languages, German, or French highly beneficial).
- Impeccable attention to detail—top-notch spelling, grammar, and punctuation.
- Proven brand-writing ability: Strong tone-of-voice alignment and creative storytelling skills.
- Customer service & conflict resolution expertise, preferably in multi-language settings.
- Brand-managed content editing—proficiency with editorial guidelines and visual identity.
- Understanding of social media ecosystems (owned, earned, and paid channels).
- Basic analytics for performance tracking and iterative improvement.
- Experience in multi-national environments, ideally maritime/expedition/cruise industries (but not essential).
- Experience with social media management tools and Salesforce is a plus.
- MS Office proficiency (Outlook, Excel, PowerPoint, Word).
Personal Attributes
- Safety-first mindset, both for yourself and others.
- Integrity and authenticity in all professional interactions.
- Hybrid work readiness—excited to connect in-person with a global team.
- Dedication to inclusion and belonging, fostering cultural integration.
- Clear communication for internal and external stakeholders.
- Strong adaptability, prioritisation, and proactive follow-through.
- Curiosity-driven continuous learning, valuable to team discussions.
- Urgency ownership—balance of initiative and attention to detail.
- Professionalism in navigating diverse perspectives and conflicts.
- Rotational weekend coverage required (24/7 global operation).
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About HX
The Mission
Founded in 1896, HX (Hurtigruten Expeditions) was the first expedition cruise company to banish plastics and transition to hybrid-powered ships, setting the industry standard for sustainability. Our fleet of purpose-built vessels enables guests to explore remote destinations while reducing environmental impact.
Impact in Action
- Ban on single-use plastics across ships and hotels.
- Hybrid Explorer ships offering 20% fuel reduction.
- Annual beach cleanups clearing plutos of waste.
- HX Expedition Foundation, supporting local projects across our flagship routes.
HX’s heritage and innovations make it a pioneer in sustainable, high-end travel. As we transform into a newly-branded company, we’re more ambitious than ever—one of our goals? Becoming the world’s leading sustainable expedition brand.
HX Spirit — Our Values in Action
✦ Passionate Explorers – Enthusiasts who push boundaries. ✦ Can-Do Mindset – Bold, proactive problem-solving. ✦ Humble Leadership – Flat hierarchy, trust between people. ✦ Genuine Interactions – Authentic engagements: ✦ Supportive & Collaborative Teams –'**Trust, share, learn, repeat’.
Join Our Adventure
Define your next chapter with HX. Be part of a scrappy, passionate team that blends heritage with cutting-edge innovation. Work across breathtaking HX hubs—from London HQ and Prague Customer Service Centre to ships at sea—with opportunities for travel and adventure along the way.
If you’re a passionate explorer, writer, and customer champion—and you care about sustainability—we’d love to hear from you.
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