Vida Del Padel
Social Media & Content Creative Lead
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Social Media & Content Creative Lead
Social & Creative Lead at Vida Del Padel (VDP)
ABOUT VIDA DEL PADEL (VDP)
Vida Del Padel (VDP) is one of the UK’s fastest-growing padel lifestyle brands, built around community, culture, and connection. More than just a place to play, VDP creates social, design-led environments inspired by the energy and spirit of Spain, where sport meets lifestyle and people come to connect on and off the court.
With rapid national expansion underway, we're building a brand that lives as much online as it does in our venues, and we're looking for someone to lead that.
THE ROLE
We’re looking for a Social & Creative Lead to own how VDP shows up across our digital channels. This is a hybrid role combining creative direction, content creation, and social growth. You’ll:
- Lead the planning and execution of everything going out across our social content pillars
- Stay hands-on in creating content that drives engagement and builds community
- Help shape the look and feel of the brand, working closely with our in-house videographer and team
- Turn everyday moments—matches, events, people, atmosphere—into content that captures the VDP lifestyle
This is a role for someone who doesn’t just plan content, but creates it, tests it, and grows it.
KEY RESPONSIBILITIES
Creative Direction
- Define and evolve VDP’s visual identity across social platforms
- Ensure consistency in tone, style, and brand feel across all content
- Translate the VDP lifestyle (sport, social, culture) into cohesive content
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Social Strategy & Growth
- Lead Instagram and TikTok strategy and performance
- Develop content pillars and campaign ideas
- Stay ahead of trends, formats, and platform behaviour; drive engagement and growth
- Continuously test, learn, and optimise for performance
Content Creation (Hands-On)
- Plan, create, and publish engaging content (reels, posts, stories, carousels)
- Work with the videographer to brief, shape, and refine video content
- Create and edit short-form video content
- Design simple graphics and social assets
Community & Engagement
- Manage comments, DMs, and audience interaction
- Build a strong, engaged community around the brand
- Spot and amplify user-generated content and community moments
Performance & Insights
- Track and analyse key metrics (engagement, reach, growth)
- Use insights to inform content and strategy decisions
WHAT WE’RE LOOKING FOR
| Must-Haves | Nice-to-Haves |
|---|---|
| 3+ years’ experience in social media, content, or brand roles | Passion for lifestyle brands |
| Proven ability to grow and manage social media accounts | Experience in community-led brands |
| Storyteller who engages audiences through words, images, and sound | Fast-paced, adaptable mindset |
| Strong creative eye and understanding of brand aesthetics | Spanish-inspired or lifestyle brand experience |
| Hands-on experience creating and editing content (especially short-form video) | Passion for padel or wellness culture |
| Deep understanding of Instagram & TikTok engagement drivers | |
| Self-starter with a curious, ideas-led, execution-focused attitude |
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SALARY & GROWTH
- Salary: £30,000–£40,000 (depending on experience) – growing with the brand
- Play a key role in shaping VDP’s digital presence as we scale from 6 to 20+ venues
- Opportunities in clothing, accessories, and international expansion
- Clear progression into leadership as the team expands
WHY JOIN VDP?
- Be part of one of the UK’s fastest-growing lifestyle brands
- Shape the creative direction of a brand at a pivotal growth stage
- Work in a high-energy culture focused on wellness, community, and social connection
- Grow alongside a global brand, contributing to its expansion
APPLICATION REQUIREMENTS
To be considered, please include: ✅ A link to a social media account or portfolio you’ve grown or run, showcasing content planning, creation, and execution. ✅ Example workflows or case studies of successful campaigns.
(We will only review candidates who provide examples of work.) This job posting is no longer active. You may contact VDP directly for application inquiries.
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