Vocational Training Hub
Social Media Content Creator
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Company Description
Vocational Training Hub is the UK’s trusted platform for vocational training, life skills, and wellbeing, offering a complete learning environment for individuals and organizations. With over 3,000 CPD-accredited courses across 9 regulated sectors, the platform provides flexible online, virtual, and face-to-face learning tailored to real-world needs. The company reinvests 40% of its revenue into improving inclusive tools, wellbeing resources, and sector-specific content, supporting all learners, including neurodivergent users and non-native English speakers. Trusted by all UK Local Authorities, 70% of the private sector, and over 2 million learners, Vocational Training Hub is recognized by outlets such as the BBC and Forbes for transforming education and development in regulated sectors.
Location: Bahria Town, Lahore
Job Type: Full-time (Office-Based)
Industry: Education & Professional Certification
About the Role
We are looking for a creative and results-oriented Social Media & Content Specialist with 4–5 years of experience in social media management and content/course creation. The ideal candidate will be responsible for developing engaging digital content, strengthening our online presence, generating quality leads, and creating compelling learning and promotional materials for our professional certification programs.
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Key Responsibilities
- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
- Create engaging content, including posts, reels, videos, blogs, graphics, and marketing campaigns.
- Develop course content, presentations, learning materials, and promotional content for certification programs.
- Plan and manage a monthly content calendar aligned with marketing objectives.
- Manage paid social media campaigns and optimize performance to drive leads and enrollments.
- Monitor campaign performance using analytics tools and prepare regular reports.
- Respond to social media inquiries, comments, and messages in a timely and professional manner.
- Collaborate with the marketing, design, and training teams to deliver impactful campaigns.
- Stay updated on industry trends, platform updates, and competitor activities.
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Requirements
- Bachelor's degree in Marketing, Communications, Business, Education, or a related field.
- 4–5 years of proven experience in social media management, digital marketing, and content/course creation.
- Excellent copywriting and communication skills.
- Proficiency in Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar tools.
- Experience with Meta Business Suite, LinkedIn Ads, and social media scheduling tools.
- Knowledge of Google Analytics, SEO, and social media analytics.
- Strong creativity, attention to detail, and project management skills.
- Experience in the education, training, or professional certification industry is an advantage.
What We Offer
- Competitive salary based on experience.
- Professional growth and learning opportunities.
- Collaborative and supportive work environment.
- Long-term career development with a growing organization.
Salary: £450 per month
If you have a passion for creating impactful content and driving digital growth, we'd love to hear from you. Apply now to Huda@vocationaltraininghub.com
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