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Social Media & Content Lead
Location
E1, London
About the Company
ERDEM is an independent fashion house based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand carves its own path within the fashion industry. After appointing its first CEO in 2020, the company is on an exciting growth trajectory, expanding its visibility and global footprint through Wholesale, Retail & eCommerce channels.
We believe our independence is one of our greatest strengths—it keeps us agile and quick to market. Our team is convivial, dynamic, and united in our goal of growing the brand in a sustainable way. Our product is worn by incredible women around the world.
Reports to: Marketing & Communications Director
Role Overview
We are seeking a highly organised and creative Social Media & Content Lead to manage ERDEM’s social media channels and help shape the brand’s content strategy. The role involves:
- Developing engaging content across platforms
- Driving audience growth and engagement
- Coordinating content production and campaign execution
- Overseeing fashion shows and brand events
Responsibilities
Social Media Strategy
- Develop and execute a comprehensive social media strategy aligning with ERDEM’s brand identity and business goals.
- Stay updated with platform trends, algorithm changes, and emerging formats.
- Identify opportunities to innovate and test new content approaches.
Content Creation & Management
- Create engaging visual and written content (videos, stories, reels, posts) across social platforms.
- Ensure content aligns with brand guidelines, tone of voice, and visual excellence standards.
- Curate user-generated content and community-led initiatives.
- Plan and execute social media calendars in alignment with broader marketing objectives.
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Community Management
- Actively engage with ERDEM’s audience across all platforms.
- Respond to comments, messages, and mentions with timeliness and brand appropriateness.
- Foster a strong brand community and nurture relationships with advocates.
Analytics & Reporting
- Monitor and analyse social media performance using analytics tools.
- Use data-driven insights to refine strategies and improve engagement.
- Produce regular reports on key metrics, campaign performance, audience growth, and engagement levels.
Campaign & Production Support
- Support global campaign production, including shoot logistics, scheduling, and coordination with internal/external teams.
- Assist with asset tracking, delivery timelines, and workflows for campaigns, eCommerce, and social content.
- Coordinate production requirements for campaigns, shoots, lookbooks, and seasonal content.
- Organise shoot and live production logistics, including briefing creatives and managing creative assets.
Social Content Production Leadership
- Lead content capture from fashion shows, campaigns, lookbooks, behind-the-scenes moments, and events.
- Streamline asset workflows and timelines for platforms and internal stakeholders.
- Collaborate with creative teams and external partners to maximise content output.
Fashion Show & Event Support
- Assist in planning and executing bi-annual fashion shows, presentations, retail activations, and brand events.
- Develop focused social content strategies for key moments to maximise reach and engagement.
- Manage real-time content opportunities during live events.
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Collaboration
- Collaborate closely with Press, Marketing, Retail, and E-Commerce teams.
- Ensure cross-functional alignment with marketing and business objectives.
- Support cross-functional initiatives as needed.
Requirements
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Minimum 2 years’ experience in a social media role within fashion, luxury, lifestyle, or a related industry.
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Proven expertise as a Social Media & Content Lead or equivalent experience in fashion/luxury.
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Strong knowledge of social media platforms, trends, and features.
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Storytelling and content creation proficiency; familiarity with Adobe Creative Suite & Canva.
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Experience managing content production, asset workflows, and shoot coordination.
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Data-driven approach with hands-on experience in analytics tools.
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Ability to multitask, prioritise, and thrive in a dynamic environment.
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Creative problem-solving mindset with a passion for experimentation.
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Strong communication skills (written and verbal) and interpersonal acumen.
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High attention to detail, organisation, and accuracy in deadlines.
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Comfortable collaborating across all company levels, including Creative Director & Founder.
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Preferred: Degree in Marketing, Communications, or a related field.
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Bonus: Hands-on experience with fashion shows, campaigns, events, and content production.
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