ROCKWOOL Racing SailGP Team
Social Media & Content Manager
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About the Role
ROCKWOOL Racing is looking for a Social Media & Communications Manager to lead the team’s outward-facing voice across social, content, and communications.
This is a hands-on role in a fast-paced, elite-sport environment. The successful candidate will be responsible for keeping the platform visible, relevant, and commercially valuable throughout the season, from live race-weekend content to partner campaigns, press announcements, hospitality communications, and audience growth.
Social and communications sit at the center of the team’s commercial engine. The role is not just about posting content; it is about building narrative, growing an owned audience, delivering partner value, and making ROCKWOOL Racing and SailGP feel like one coherent story across sport, technology, hospitality, and commercial programs.
Purpose of the Role
The Social Media & Communications Manager will build awareness, engagement, and audience growth across the platform, while supporting partner delivery and commercial storytelling. The role will help turn the team’s existing 970,000+ ecosystem reach into a more active, measurable, and owned audience, working closely with CRM, design, commercial, and event operations.
Key Responsibilities
Social Media & Channel Management
- Own day-to-day management of the team’s social channels, including strategy, publishing, campaign execution, scheduling, and community engagement.
- Develop and manage the content calendar across race weeks, partner campaigns, team announcements, and between-event storytelling.
- Grow reach, engagement, and audience quality across all relevant platforms.
Communications
- Draft and coordinate press releases, partner announcements, executive communications, internal updates, and other outward-facing communications.
- Support the team’s approval process for public communications, ensuring speed without sacrificing accuracy, professionalism, or brand control.
- Assist with sensitive or crisis communications where required, working within the agreed approval structure.
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Live Content & Event Delivery
- Capture, brief, and coordinate live content during SailGP events, including real-time publishing and rapid-turnaround storytelling.
- Work closely with the sailing team, event operations, hospitality, and partners to identify content moments that support audience growth and commercial value.
- Maintain an always-on content rhythm during the season and ensure the platform remains active between events.
Partner & Commercial Support
- Support partner campaigns, branded content, hospitality promotion, and event communications.
- Ensure partner deliverables are captured, published, evidenced, and reported accurately.
- Work with CRM and commercial teams to convert reach and engagement into owned audience growth.
Brand Voice & Standards
- Protect and develop the tone of voice for ROCKWOOL Racing across all channels.
- Ensure content is fast, creative, and relevant while remaining accurate, discreet, and on-brand.
- Represent the team and its partners to the highest professional standard on-site, online, and in private.
Candidate Profile
We are looking for someone with experience in social media and communications within sport, sponsorship, entertainment, premium brands, or another fast-moving content environment. The ideal candidate will be:
- A strong storyteller who understands how to build narrative around athletes, teams, partners, events, and fans.
- Highly capable across social media strategy, publishing, community growth, and content planning.
- Comfortable producing and managing content in live environments where speed, judgment, and accuracy all matter.
- Commercially aware, with an understanding of partner campaigns, branded content, and rights delivery.
- Calm under pressure and able to manage sensitive communications with discretion.
- Collaborative, low-ego, and comfortable working across a small, ambitious, and high-trust team.
- Energized by live sport, race weekends, global time zones, and the demands of an always-on content environment.
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Professional Standards
This role carries the team's public voice. Every post, message, and announcement represents ROCKWOOL Racing and the team’s partners.
The successful candidate will be expected to operate with absolute discretion around commercial, sporting, partner, and personal information, and will be required to honor all NDA and data-handling obligations.
We are looking for someone who does what they say, flags issues early, substantiates delivery, and understands that trust is central to working in elite sport.
Key Performance Indicators
- Audience growth: 25%+
- Engagement growth: 20%+
- Partner deliverables: 100% completion
- Content cadence: Maintained across race weeks and between events
- Campaign delivery: 100% on agreed campaigns
Engagement Basis
This is a contractor engagement under a defined contract for services, with the intention to extend as the platform scales.
The successful candidate will operate as an independent contractor and will be responsible for their own tax and statutory obligations.
The nature of live sport means this role will include race days, evenings, breaking moments, and work across international time zones. It will suit someone who enjoys the pace of live events and wants their work to be seen by a global audience.
How to Apply
Please apply with your CV, a short note outlining your relevant experience, and examples of social, content, or communications work you have led or delivered.
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