The Times
Social Media Editor - Luxury (1 Year FTC)
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Social Media Editor - Luxury (1 Year FTC)
Social Media Editor (Luxury)
The Times and The Sunday Times represent a combined 400 years of covering news and providing comment and analysis on the UK and the world. We are authoritative, credible, responsible, trusted, and part of the nation’s cultural heritage.
About the Role
The Social Media Editor (Luxury) creates high-impact content that drives audience growth, e-commerce success, and supports commercial opportunities. This role is primarily focused on Instagram as the key channel and is centred on hands-on video production including:
- Pitching ideas
- Script writing
- Filming (on/off-site)
- Editing
This position will report to the Head of Social Strategy (Editorial) and operate as part of a broader editorial social team.
Key Responsibilities
Day-to-Day Duties
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Grow the Luxury audience: Develop and execute a video-led strategy to increase reach and followers by spotlighting our Luxury team’s personalities and expertise.
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Drive revenue: Produce high-quality, platform-optimised video and imagery designed specifically to:
- Boost e-commerce conversions
- Increase affiliate clicks
- Direct traffic to commercial partners
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Commercial strategy: Lead the execution of best-of guides, luxury gift lists, and product reviews to maximise:
- Affiliate revenue
- E-commerce growth
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Cross-team collaboration: Work closely with the Editorial Luxury team and commercial teams to align social output with:
- Campaigns
- Publication calendars
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Focus on native social growth irrespective of platform-specific optimisation
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Performance analytics: Monitor and report on:
- Audience metrics
- Advocate for best-in-class visual storytelling
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Brand alignment: Ensure all content aligns with:
- High-end luxury aesthetic
- Authoritative voice synonymous with Times Luxury
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Requirements
Essential Experience & Skills
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Luxury expertise:
- Proven experience creating social content for high-end needs (luxury publications, retailers, or premium brands).
- Deep psychological understanding of luxury consumers.
- Hands-on deficiency in placing people as focal elements of.video productions.
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Short-form video expertise:
- Advanced filming and video editing skills (high-end, objective filmmaking over promotional)
- Experience in crafting editorial-focused content
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E-commerce track record: Demonstrated ability to:
- Drive tangible revenue through social platforms
- Success in affiliate marketing or direct-to-consumer sales
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Technical proficiency:
- Deep knowledge of video editing software
- Familiarity with social commerce tools
- Bonus points for affiliate platform experience
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Stakeholder management:
- Ability to balance the expectations of:
- Advertisers
- Editorial criteria
- Expectations of a discerning audience
- Ability to balance the expectations of:
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Visual flair: Strong aesthetic sensibility encompassing:
- Luxury photography
- Thoughtful typography
About Us: News UK
Mission
We are one of the leading UK and Irish media businesses, encompassing:
- Newsbrands: The Times, The Sunday Times, The Sun, Sun on Sunday, The TLS
- Broadcast: talkSPORT, Times Radio, Talk and Virgin Radio UK
- Local: Market-leading radio stations across Ireland
Our legacy cultures news, analysis, opinion, and entertainment touch ~40 million people monthly. Serving our audiences holistically via print, digital, radio, television, events, and brand experiences, our brands host a plurality of opinion that represent the diverse communities we serve.
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As News UK, part of News Corp, we delegates to:
“Driven by passion. Guided by principles. Acting with purpose.”
Diversity & Inclusion
Inclusivity is core to our identity—a connected workforce reflecting diverse backgrounds and perspectives.
Our Diversity Strategy focuses on 3 primary initiatives:
- Expanding talent pipelines to recruit from broader, more representative pools
- Equity drive to promote better leadership representation
- Adhering to the highest standards for diversity
- In workforce
- Journalism
- All produced content
Inclusive spaces are fostered through our 13+ employee-led networks and groups.
Benefits
Committed to supporting the well-being and personal growth of our employees, we offer:
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Family leave
- Up to 18 weeks at full basic salary
- Paternity leave of 2 weeks
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Learning & development
- Training opportunities
- Full LinkedIn Learning access
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Health & well-being
- Private medical insurance (with pre-existing condition coverage)
- Discounted gym memberships
- Free ClassPass at Home
- Weekly virtual yoga classes
- Bikes for Work and Electric Car schemes
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Career flexibility & luxury Boons
- 60% discount on Harper Collins books
- Access to exclusive events and competitions (talkSPORT, Virgin Radio, Times magazine, etc.)
- Individualised experiences with luminaries through weekly virtual panel discussions with journalists/celebrities
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Wellness support
- Employee Assistance Programme (EAP)
- On-site physio/massage services
- Counselling resources
- Generous pension contributions (up to 5%)
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Work-life balance
- 30 days holiday (+ bank and voluntary charity days: up to 4/year)
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