Better Placed Ltd - A Sunday Times Top 10 Employer!
Social Media Executive
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We're partnering with a leading consumer business behind one of the North's most recognisable brands.
They are now looking for a creative and commercially-minded Social Media Executive to take ownership of their organic social media presence, helping to shape content, grow engagement and bring the brand to life across digital channels.
This is a fantastic role for someone who thrives on creating engaging Social content, spotting trends and building communities. You'll be responsible for capturing and producing content across multiple platforms and ensuring social channels remain fresh, relevant and engaging.
Reporting to the Head of Marketing, you'll work closely with talented colleagues across PR, Creative and Digital Marketing, giving you the opportunity to make a genuine impact on a well-established brand with an exciting customer following.
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Key Responsibilities:
- Manage the day-to-day delivery of the brand's social media channels, ensuring content is engaging, on-brand and consistent.
- Create high-quality, platform-specific content including photography, video and short-form content for channels such as Instagram and TikTok.
- Support the development and delivery of the social media content strategy, planning campaigns and Social themes that strengthen brand awareness and grow audiences.
- Identify emerging social media trends, platform updates and viral moments, creating reactive content where appropriate.
- Work closely with the Design, PR and Creative teams to develop compelling campaigns and maximise content opportunities.
- Support influencer partnerships and collaborations to extend brand reach.
- Monitor social media channels, engaging with audiences and responding to customer enquiries where appropriate.
- Analyse campaign performance, audience insights and platform analytics, providing recommendations to continually improve engagement and content performance.
- Contribute ideas that enhance the overall brand presence across digital channels.
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About You:
- Previous experience in a social media role, with responsibility for managing brand social channels.
- Confident creating engaging photography and video content, with strong editing skills using relevant creative tools.
- Excellent understanding of current social media trends, platform algorithms and best practice across major channels.
- Strong copywriting skills, with the ability to adapt tone of voice for different audiences and platforms.
- Enthusiastic, proactive and passionate about creating content that connects with audiences.
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