Hays
Social Media Executive | Fashion
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Social Media Executive – Fixed-Term (12 Months) | Fashion Brand | London/Remote Option
About the Role
There comes a point in a fashion brand’s journey where social media stops being just a channel and becomes the heartbeat of the business—where every post, story, and campaign shapes how the brand is seen, felt, and talked about. This is one of those moments.
We’re now looking for a Social Media Executive to take the brand’s digital presence to the next level on a 12-month fixed-term contract, with an immediate start.
This role is for someone who lives and breathes fashion—who intuitively understands style, tracks trends in real time, and can translate that energy into engaging, on-brand content. You’ll work closely with the Marketing Manager and a cross-functional team (including design, sales, and customer experience) to shape the brand’s visual, creative, and commercial identity across platforms.
Key Responsibilities
Content Strategy & Execution
- Produce engaging, trend-driven content for Instagram, TikTok, Facebook, and Pinterest, reflecting the brand’s fashion-forward values.
- Spot emerging trends early and turn them into authentic, high-impact posts, including:
- Styling-led reels
- Behind-the-scenes stories
- Campaign launches
- Seasonal product drops
- Develop fresh, creative concepts while ensuring alignment with the brand’s tone, aesthetic, and customer journey.
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Paid Social & Performance
- Manage paid social campaigns, including:
- Budget allocation and spend optimisation
- Creative testing (ad variations, targeting, audiences)
- Performance analysis and iterative refinements
- Goal-oriented metrics: engagement rates, conversions, ROI
- Use analytics tools (Meta Insights, TikTok Analytics, etc.) to data-inform content strategy and improve results over time.
Content Creation & Collaboration
- Write captions that are personality-driven while maintaining brand consistency.
- Craft briefs for visuals (photography, videography, graphics) or create assets in-house.
- Collaborate with influencers & content creators, curating partnerships that feel authentic rather than transactional.
Cross-Functional Collaboration
- Support overall digital campaigns and ensure consistency across all channels.
- Bridge the gap between creative, commercial, and customer experience teams, ensuring digital efforts drive business goals.
Key Requirements
Essential Skills & Experience
- Proven experience managing social media for a brand (preferably in fashion, retail, or a consumer-led industry).
- Strong confidence across social platforms, with a keen eye for what resonates in each.
- Passion for fashion—more than just a career interest: an instinctive understanding of trends, aesthetics, and how they translate into content.
- Creativity + commercial awareness: balancing storytelling with performance-driven goals.
- Proactive & organised: able to manage workloads independently while contributing fresh ideas in a collaborative environment.
- Expertise in analytics & paid social platforms (Meta Ads, TikTok Creative Center, etc.).
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Technical & Soft Skills
- Familiarity with content planning tools (e.g., Later, Airtable, Trello).
- Experience with basic graphic design tools (Canva, Adobe Suite) or willingness to collaborate with designers.
- Strong written communication for engaging captions and pitches.
- Highlight of detail—whether in aesthetics, naming conventions, or campaign timing.
Why Join Us?
A passionate brand looking for someone who wards fashion culture and can turn it into business-to-story magic. Benefits include:
- Salaray: £28,000–35,000 per annum (competitive for fixed-term roles).
- Discretionary bonus (performance-linked).
- Corporate pension scheme.
- Staff discount on products.
- Regular team events to foster creativity and connection.
Next Steps
This role is exclusively handled by Will Taylor at Hays, Lincoln. Direct inquiries to him for questions—he’d love to hear from you!
P.S. By applying, you accept Hays’ Terms & Conditions, Privacy Policy, and disclaimers.
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