Crow Wood Hotel & Spa Resort
Social Media Executive
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Create Content That Inspires.
At Crow Wood, we're passionate about creating exceptional experiences. From award-winning hospitality and luxury spa experiences to restaurants and leisure, our brands are built on quality, innovation and outstanding customer service.
We're looking for a talented Social Media Executive to bring our brands to life across digital channels. If you're a creative storyteller with an eye for great content, a passion for hospitality and a strong understanding of social media strategy, we'd love to hear from you.
This role will take ownership of the social media presence across Crow Wood’s portfolio of brands (excluding Soccer Burnley), creating engaging content, growing online communities and delivering campaigns that support our commercial objectives.
No two days will be the same. One day you could be filming behind the scenes in our kitchens, capturing luxury spa content or promoting an exciting event, and the next you'll be analysing campaign performance, meeting with departmental teams or developing the next big social campaign.
What You'll Do
As our Social Media Executive, you'll be responsible for planning, creating, publishing and managing engaging social media content across our brands.
You'll:
- Develop and deliver social media strategies that increase brand awareness, customer engagement and online visibility.
- Create engaging content for Facebook, Instagram, TikTok, X, YouTube and emerging social platforms.
- Produce high-quality photography, video and short-form content that showcases the very best of our brands and customer experiences.
- Plan and manage content calendars across multiple brands, ensuring campaigns are delivered consistently and on schedule.
- Work closely with departmental managers to identify seasonal opportunities, events, promotions and experiences that can be amplified through social media.
- Collaborate with the Head of Marketing to ensure social media activity aligns with wider marketing campaigns and business objectives.
- Maintain each brand's unique tone of voice and visual identity.
- Manage day-to-day social media activity, responding to customer engagement and helping deliver an exceptional online customer experience.
- Build relationships with influencers, creators and brand ambassadors to extend our reach and enhance brand awareness.
- Monitor campaign performance, produce insightful reports and recommend improvements based on data and industry trends.
- Keep up to date with the latest digital trends and bring fresh ideas that keep our brands ahead of the competition.
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About You
We're looking for someone who is as passionate about creating exceptional content as we are about delivering exceptional experiences.
You'll have:
- Experience managing social media accounts for a business or multiple brands.
- A proven ability to create engaging content that drives audience growth and engagement.
- Excellent copywriting skills with a keen eye for detail.
- Strong photography and videography skills, with experience producing content for social media.
- Confidence in planning and delivering campaigns from concept through to completion.
- Experience using social media scheduling, monitoring and analytics platforms.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Confidence working with stakeholders across different departments and building strong working relationships.
- A creative mindset, commercial awareness and a passion for hospitality, lifestyle and customer experiences.
- Experience in influencer marketing, paid social advertising and content creation software such as Canva or CapCut would be advantageous.
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Why Crow Wood?
Crow Wood is one of the North West's leading hospitality destinations, home to luxury accommodation, award-winning dining, wellness and leisure experiences. This role offers the opportunity to create content across a diverse portfolio of premium brands, giving you the freedom to be creative while making a genuine commercial impact.
You'll work with passionate people, have access to unique experiences and help tell the stories that inspire thousands of guests to visit us every week.
If you're ready to create content that captures attention, builds communities and showcases some of Lancashire's finest hospitality experiences, we'd love to hear from you.
Salary £31k
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