topl drinkware
Social Media Executive
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Social Media Executive
Location: London (Hybrid)
Job Type: Full-time
About topl
At topl, we believe reusable drinkware should be beautifully designed, highly functional and built for everyday life. From our award-winning 360° drinking lid to our premium insulated cups, we're on a mission to make sustainable choices effortless.
Our products are stocked by leading cafés, retailers and hospitality brands, and we're growing rapidly across the UK and internationally. We're looking for a creative, hands-on Social Media Executive who can help tell our story, create engaging content and build a community that genuinely loves the brand.
The Role
This is a content-first social media role. You'll be responsible for planning, creating and publishing engaging content that showcases TOPL products, our community and the lifestyle around them.
From filming product demonstrations and trending TikToks to capturing behind-the-scenes content, collaborating with creators and supporting new product launches, you'll play a key role in growing our brand across social media.
You'll work closely with our marketing, design and partnerships teams, bringing fresh ideas and staying ahead of trends to ensure TOPL remains relevant and engaging.
Key Responsibilities
- Own and manage TOPL's organic social media channels, including Instagram, TikTok, LinkedIn and Facebook.
- Plan and deliver a monthly content calendar aligned with product launches, campaigns, retail partnerships and seasonal marketing activity.
- Film, edit and publish engaging short-form video content, including product demonstrations, lifestyle content, office and behind-the-scenes moments, customer stories and trend-led content.
- Capture photography and video content for use across social media, email marketing and paid advertising.
- Create engaging captions and platform-specific copy that reflects TOPL's premium yet approachable brand voice.
- Identify and react to emerging social media trends, audio, formats and platform updates.
- Engage with our community by responding to comments and messages, encouraging user-generated content and building meaningful relationships with customers.
- Source, brief and manage UGC creators and influencer collaborations, ensuring content aligns with campaign objectives.
- Work with retail, hospitality and brand partners to create collaborative social content and support partnership launches.
- Support product launches by creating exciting campaign content across multiple channels.
- Monitor performance across all social platforms, providing monthly reports and recommendations based on engagement, reach, conversions and audience growth.
- Continuously test new creative ideas and content formats to improve performance.
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About You
- 1–3 years' experience managing social media or creating content for a consumer brand.
- A genuine passion for creating social-first content and keeping up with trends.
- Comfortable filming and editing content using an iPhone and editing tools such as CapCut, Canva or Adobe Creative Suite.
- Excellent copywriting skills with the ability to adapt tone across different platforms.
- Strong understanding of Instagram, TikTok and LinkedIn best practices.
- Highly organised with excellent attention to detail and the ability to manage multiple projects.
- Confident analysing performance metrics and using insights to improve future content.
- Happy to get stuck in, experiment with new ideas and work in a fast-moving start-up environment.
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Bonus Skills
- Experience working with lifestyle, coffee, food & drink or consumer product brands.
- Experience managing influencer or creator partnerships.
- Photography or videography experience.
- Knowledge of Meta Ads Manager or TikTok Ads.
- Experience using Later, Buffer or similar social scheduling platforms.
What We Offer
- Competitive salary.
- Hybrid working from our London office.
- The opportunity to shape the social presence of one of the UK's fastest-growing reusable drinkware brands.
- A creative environment where your ideas can make a real impact.
- Product discounts and regular team socials.
- Opportunities to attend content shoots, trade shows, coffee festivals and brand events.
- Career development within a fast-growing consumer brand.
If you're passionate about social media, love creating content that people genuinely enjoy, and want to help build a brand that's changing the way people enjoy their everyday coffee, we'd love to hear from you.
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