OLIVER Agency Germany
Social Media Manager - 6 Month FTC London, United Kingdom
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Social Media Manager - 6 Month FTC London, United Kingdom
Social Media Manager – 6 Month FTC
Location: London, United Kingdom
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
About The Role
Working in partnership with our client (an internationally known B2B organisation), the Social Media Manager will manage and oversee the client’s social media presence by developing and implementing their social media strategy. This is a key role within the team to boost online visibility for our client and increase customer engagement as part of their overall outreach strategy.
We have been appointed to create a Digital Centre of Excellence (DCoE) within the client’s pharmaceutical practice, where your responsibility will be to:
- Drive and embed digital best practice
- Own the development and strategy of digital channels
- Understand and grow audience and engagement through all digital touchpoints
Reporting to the Head of Marketing, the Social Media Manager must have experience in a similar B2B role, confident leadership of paid and organic campaigns—primarily on LinkedIn—and a strong ability to create engaging content tailored to key audience groups. Experience analysing user data to inform strategy and optimise performance is essential.
You will work within a team of 13 in the DCoE, with shared responsibility for KPI targets like driving leads via the website and social media campaigns. Collaborative effort with the wider marketing team (c. 34 members), as well as our client’s external agencies and partners, will be a key part of your role.
What You Will Be Doing
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- Develop and own the social media strategy across organic and paid channels, with a primary focus on LinkedIn—aligned to KPIs including lead generation, audience growth, and engagement.
- Plan, create, and oversee social content across platforms using scheduling tools, ensuring on-brand, audience-appropriate, and performance-optimised output.
- Lead paid social media campaigns—from strategy and execution to optimisation—by setting measurable goals, managing budgets, tracking ROI, and delivering clear reports.
- Identify performance opportunities based on user data, analytics, and competitor research, recommending improvements.
- Produce monthly performance reports for the Head of Marketing, tracking engagement across LinkedIn, Google Analytics, and other platforms while providing data-driven recommendations.
- Manage and develop social media communities by engaging with responses, maintaining a consistent brand voice, and fostering discussions.
- Provide strategic recommendations for content creation tailored to pharmaceutical and B2B audiences, ensuring alignment with broader business objectives.
- Collaborate with internal teams, stakeholders, and third-party agencies to ensure clear communication on deliverables, timelines, and expectations.
- Evaluate and recommend new social media technologies and tools to improve efficiency in campaign delivery.
- Act confidently within partnerships as the primary social media authority in the DCoE.
What You Need To Be Great In This Role
- Solid experience as a Social Media Manager, with a track record in B2B environments (B2B experience is mandatory).
- Deep expertise in LinkedIn, covering paid campaigns, audience targeting, and proprietary content strategies for professional audiences.
- Demonstrable end-to-end paid campaign management, including strategy, execution, optimisation, budget management, and ROI reporting.
- Proficiency with social scheduling and analytics tools, including Google Analytics (and other performance-tracking platforms).
- Ability to develop and present performance reports to senior stakeholders, translating complex data into clear, actionable recommendations.
- Understanding of broader digital marketing and integration of social channels with other touchpoints like the website and CRM systems.
- Strong written and verbal communication skills, capable of explaining technical details to non-specialists.
- Experience working both inagent—maintaining agency standards while integrating into a client-team structure.
- Pharmaceutical or events sector experience is an advantage (B2B experience is essential).
- Experience in budget forecasting, financial performance tracking, and reporting on campaign spend against targets.
- Advanced use of Gen AI tools to enhance content creation, audience research, campaign strategy, and performance analysis, along with designing AI-driven workflows.
- Ability to train others on effective AI use for social media content.
- Agentic thinking—a systematic, iterative approach to solving complex, multi-channel campaign challenges.
- Deep understanding of AI capabilities and limitations, with rigorous human oversight on published content and client-facing outputs.
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Formal qualifications welcome but not mandatory. Experience—work, study, volunteering, or self-directed learning—is valued.
Our Values Shape Everything We Do
To thrive at OLIVER, we seek candidates who embody: ✔ Ambitious—always pushing to succeed ✔ Imaginative—daring to push boundaries ✔ Inspirational—delivering groundbreaking work ✔ Curious—always learning and listening ✔ Results-focused—exceeding expectations ✔ Pro-inclusive & anti-racist—advocating fairness, empathy, and innovation
Our Commitment
At OLIVER (Brandtech Group), we are an equal opportunity employer, dedicated to a culture where everyone can reach their full potential. We value diversity and respect differences in background, neurodivergence, ability, and other protected characteristics.
We’re also committed to sustainability— embedding environmental best practices across our operations and projects—to build a credible and future-proof workplace.
Req ID: 17851
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