Zachary Daniels
Social Media Manager
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Social Media Manager - Global Beauty Brand
Salary - DOE / Flexible
Location - Manchester
Zachary Daniels are partnered with a fast-scaling, founder-led beauty and ecommerce brand recognised as one of the UK's biggest social commerce success stories. Built through community-first marketing, viral product launches, and an innovative TikTok Shop strategy, the brand rapidly evolved from an independent startup into a multi-million-pound global business with a highly engaged global audience through creator collaborations, affiliate programmes, immersive digital campaigns, and trend-led product launches.
The Role
My client is looking for an experienced Social Media Manager to own and lead the global social media strategy across all platforms. This is a high-impact role for a strategic and creative Social Media Manager who understands how to build communities, drive engagement and deliver best-in-class content across channels including TikTok, Instagram, YouTube and emerging platforms.
Key Responsibilities
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- Own and deliver the global social media strategy across TikTok, Instagram, YouTube and emerging platforms.
- Define the purpose, role and objectives of each social channel, ensuring clear direction across all markets.
- Establish platform-specific strategies covering audience behaviour, content formats, publishing cadence and growth opportunities.
- Set creative and performance standards globally, ensuring consistent brand execution across all regions.
- Balance global brand consistency with regional and channel-specific requirements.
- Identify emerging trends, platform updates and new opportunities to drive innovation and growth.
- Develop global content pillars, creative frameworks and best-practice guidelines.
- Ensure social channels are insight-led, strategic and aligned with wider business objectives.
- Use analytics and audience insights to influence creative direction, testing and optimisation.
- Monitor key performance metrics including engagement, reach, saves, shares, audience growth and conversion.
- Continually improve social performance through experimentation and data-driven decision making.
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About You
- Proven experience growing social channels and building engaged communities.
- Experience managing and developing social media teams.
- Strong understanding of TikTok and Instagram growth strategies.
- A balance of creative thinking and analytical decision-making.
- Strong knowledge of social trends, content formats and platform behaviours.
- Excellent communication skills with the ability to influence stakeholders.
Why Apply
- Join a globally recognised and fast-growing brand with social at the heart of its success.
- Take ownership of a high-profile global social strategy with significant creative influence.
- Lead and develop a talented social team while shaping the future direction of the brand.
- Work across multiple platforms with the opportunity to innovate and test new ideas.
- Collaborate with passionate teams across marketing, ecommerce, creative and brand.
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