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Social Media Manager
The Position: Social Media Manager
Location: Based in our London office Hours: Full-time Salary: £45,000 per annum
About the Role
We’re looking for a confident, creative Social Media Manager to lead the creation and performance of standout video content across TikTok, Instagram, Facebook and YouTube.
You’ll be hands-on in creating content every day while also owning the performance, strategy and continuous improvement of everything we publish.
Working from our London studio, you’ll produce a mix of emotional and funny vox pops, stylish celebrity interviews, and engaging podcast content, built for both short-form and long-form platforms. You’ll also be responsible for understanding what works, why it works, and how we do more of it.
Key Responsibilities
Content Creation & Production
- Plan, create and publish social-first video content across TikTok, Instagram, Facebook and YouTube
- Produce short-form (Reels, Shorts, TikTok) and long-form YouTube content
- Film and produce vox pops (emotional, funny, relatable) in-studio and on location
- Lead and host modern, stylish celebrity interviews
- Record and produce podcast content (including video podcasts for YouTube)
- Appear on camera when needed and act as a confident face/voice of content
- Optimise content for each platform (hooks, pacing, thumbnails, captions, retention)
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Performance & Strategy
- Analyse content performance across all platforms (views, engagement, watch time, shares, retention)
- Identify patterns in what is working and what isn’t, and translate insights into action
- Continuously refine content formats, hooks, and storytelling based on data
- Stay ahead of platform trends and apply them in a way that fits a parenting audience
- Help shape the wider content strategy based on audience behaviour and performance insight
Community & Brand Representation
- Support community engagement across comments, DMs, and audience interactions
- Represent the brand at events, including hosting, interviewing, or speaking when required
Skills & Experience
Essential:
- Strong experience creating and managing video content for social platforms
- Experience with YouTube content (including understanding of retention, thumbnails and titles)
- Comfortable filming, directing, and producing content in a studio environment
- Proven ability to analyse performance data and turn insights into content decisions
- Experience producing vox pops, interviews, or similar social-first formats
- Strong understanding of TikTok, Instagram, Facebook, and YouTube trends
- Confident on camera and comfortable engaging with contributors, guests, and the public
- Strong storytelling ability with a clear sense of what performs on social
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Desirable:
- Experience conducting celebrity interviews or working with talent
- Podcast production experience (especially video podcasts for YouTube)
- Basic editing skills (Premiere Pro, CapCut or similar)
- Experience in parenting, lifestyle, or digital publishing
- Community management experience
Personal Attributes:
- Confident, outgoing and naturally engaging on and off camera
- Creative thinker with strong editorial instincts
- Analytical mindset – curious about what drives performance
- Comfortable switching between creative execution and strategic thinking
- Fast-paced, adaptable, and highly proactive
- Strong communicator who can represent the brand externally
Our Key Benefits
- 25 days’ holiday plus UK Bank Holidays
- Your Birthday day off
- Vitality Medical Insurance (after probation)
- Employee recognition awards
- Employee Assistance Programme
- Life cover (after probation)
- Health Hero – Remote GP & second medical opinion service
- Cycle to Work scheme
- Workplace Pension scheme (after 3 months)
Please send your CV and a cover letter outlining why you would be a great fit for this role to jobs@netmums.com.
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