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ABOUT US
Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.
Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.
We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community with the ambition and backing to scale globally.
ABOUT THE JOB
As the Social Media Manager, you will lead the planning, execution, and optimisation of VIEVE’s social media presence. You will be responsible for building brand awareness, driving engagement, and growing audiences across all key platforms.
This role is central to shaping how the brand shows up online – translating business and marketing objectives into compelling social-first content and conversations. You are a creative storyteller with a strong understanding of platform culture, trends, and analytics. You know how to craft content that resonates, how to grow and nurture audiences, and how to turn followers into loyal brand advocates. You’ll blend creativity with performance insight to deliver impactful results across our social channels.
Reporting to the Senior Community & Social Manager, the Social Media Manager will work cross-functionally to ensure that social efforts are fully integrated into broader brand and commercial goals, including with the wider Marketing team, E-commerce, Creative, Commercial, Customer Service, and Blanket PR to achieve company objectives.
KEY RESPONSIBILITIES:
Social Trends & Platform Strategy
- Own platform expertise for our key channels – identifying emerging trends, formats, and behaviours to shape VIEVE’s social approach.
- Monitor cultural moments, creator trends, and competitor activity, translating insights into actionable content ideas and posting opportunities.
- Implement the strategic channel priorities, content pillars, and posting cadence to ensure each platform is used in the most effective, native way.
- Present to senior stakeholders and the Founder to ensure social buy-in on campaign channel plans, and when piloting new formats and content ideas.
- Partner closely with our Paid team to shape impactful briefs, align on key messaging and commercial priorities, while synergising paid and organic social to strengthen performance and outcomes.
- Test and learn as formats and features evolve, scaling what works and iterating based on performance.
- Use social listening and analytics to understand audience needs, sentiment, and interests, ensuring VIEVE remains relevant and audience-first.
- Partner with our Community Executive to identify creator-led moments and opportunities for UGC and collaborations.
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Content Management & Posting
- Own the day-to-day scheduling, publishing, and management of all VIEVE social channels, ensuring content goes live accurately, on time, and to platform best practice.
- Lead content planning and creation, working with Marketing and Creative teams to deliver engaging social-first assets for BAU, campaigns, launches, events, and more.
- Manage post briefing within ClickUp for our Content Creator and Copywriter to ensure assets and captions reflect key content objectives.
- Manage and maintain social content calendars, coordinating delivery in line with wider marketing plans and key brand moments.
- Upload content and optimise posts using relevant tags, links, audio, etc. to maximise reach and engagement.
- Integrate and post UGC in partnership with the Community Executive to drive authenticity, discoverability, and conversion.
- Track performance of published content, adjusting posting cadence, formats, and messaging based on real-time insights.
- Ensure all content schedules are accurately reflected in ClickUp for full cross-team visibility and approvals.
Performance & Optimisation
- Take accountability for social OKRs tied to engagement, reach, views, audience growth, and commercial impact.
- Track and analyse KPIs across platforms, providing regular reporting and actionable recommendations to the wider business.
- Optimise posting strategy based on insights – i.e. best times, formats, content mix, and audience response.
- Feed learnings and insights back into briefs for Creative and wider marketing planning.
- Act as a role model as a manager, representing VIEVE’s values, contributing to a positive, inclusive, and high-performing team culture.
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ABOUT YOU
- Results driven and with high attention to detail
- Strong creative flair and storytelling abilities with the capacity to spot relevant trends and cultural moments that resonate with our consumers on social
- Curious and analytical about channel and content performance, transforming insights into action and optimisations
- Excellent organisational and multitasking skills, with the ability to prioritise effectively
- Strong communication and collaborative skills, with a customer-centric mindset
- Proactive, adaptable and solutions-oriented approach
- Commercially strong and innovative
- Comfortable working at pace in a high-growth, evolving environment
- Passionate about beauty and excited by the opportunity to contribute to a scaling brand
- Available to commute to central London at least twice per week.
WHAT VIEVE OFFERS YOU
- Work Life Balance – hybrid working, enhanced family leave and sick pay, 25 days holiday plus bank holidays and your birthday off.
- A Great Team – we pride ourselves on a friendly, collaborative culture with regular social opportunities.
- Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance, employee assistance programme and enhanced pension contributions.
- Great location – in the heart of Covent Garden (although we are up 2 flights of stairs!)
- Exciting opportunities – real scope for growth and development as part of a rapidly scaling brand
WORKPLACE & DIVERSITY
At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.
If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities, throughout the recruitment process, please state that in your application.
INTERVIEW PROCESS
- Screening call with HR
- Virtual Interview with Senior Community & Social Manager
- In person second stage interview (including a task) with Senior Community & Social Manager and the Head of Marketing
If you're eager to play a vital role in the growth of VIEVE, we invite you to apply for the Social Media Manager role.
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