DrinkWell UK
Social Media Manager & Brand Content Creator
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Social Media Manager & Brand Content Creator
Location: Hybrid | South Manchester
Hours: Your call — full-time, part-time, or freelance/retained. We'll shape the role around the right person, not the other way round.
Salary/Rate: Competitive, structured to suit the arrangement.
The Brand
TRACES is leading the way in the ‘Better For You’ category. It’s an award-winning, zero-sugar, lower-calorie wine and spritz range.
Available online at DrinkWell and Amazon and with a big presence in Ireland retail, we’re looking for someone to make some noise as we roll out into UK retail. We're looking to build this brand into its next phase of growth, testing ideas until they find the messages that help scale one of Europe's biggest lifestyle wine brands.
The Role
We're looking for someone to be TRACES and DrinkWell on social — not manage it from behind a dashboard, but front it. You'll appear in our content, develop the creative, and build a community of women who see themselves in the brand.
This is a rare kind of role: part creator, part strategist, part brand ambassador. You'll have real creative licence and a direct line to the founders.
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What You'll Actually Do
- Be the face of TRACES and DrinkWell — presenting to camera across Instagram, TikTok and beyond: serves, rituals, honest chat, the good stuff and the funny stuff
- Create and execute the social content plan — ideate, shoot, edit and post content daily that feels native to the platforms and true to the brand.
- Build community — create events, converse, interview and listen and make our audience feel like they've found their people through genuine relationships.
- Shape the creative direction — bring formats, series ideas and campaign concepts we haven't thought of.
- Work with partners — support brand collaborations, events and ambassador activity.
Who We Think Will Love This Role
- Deep understanding of women aged 35–55.
- Comfortable and authentic on camera.
- Able to film, edit and publish content quickly.
- Obsessed with creator culture, viral content and audience psychology.
- Commercial mindset with a passion for testing and learning.
- Storyteller first, marketer second.
- Loves wine – and is (and looks) 25 or over. Alcohol marketing rules, not ours.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You don't need: a huge personal following, an agency background, or every skill on this list. If you read this and thought "that's me," apply.
Success Looks Like
- Content people genuinely want to watch.
- Rapid audience and community growth.
- High engagement and shareability.
- New customers discovering TRACES every day.
- Continuous improvement through experimentation.
What We Offer
- Genuine flexibility - we'll build the role around your availability.
- Creative ownership — from day one.
- A founder-led team that moves fast and backs good ideas — you’ll work directly with the founder and marketing manager
- Growth with the brand — TRACES is scaling, and this role scales with it
- A generous product allowance
How to Apply
Skip the cover letter. Send us:
- A short video (60–90 seconds, shot on your phone is perfect) telling us why you're the face of TRACES
- Links to any content created — professional or personal
Send to laura@drinkwelluk.com – titled – Social Media Manager & Brand Content Creator
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