Philips
Social Media Manager Germany
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Social Media Manager Germany
Social Media Manager Germany
Job Title
TikTok Social Media Manager Lead for Germany
Your Role
You’ll drive daily operations, overseeing full-funnel activation, including:
- Handle management
- Content creation
- Paid campaigns
- Performance insights generation and optimisation
This role suits a self-starter with entrepreneurial spirit, thriving in a fast-paced environment where you’ll collaborate closely with marketing teams, media agencies, and TikTok partners to deliver a best-in-class consumer experience on the platform.
Ideal for: Passionate content creators with a deep understanding of digital marketing, social trends, and creative ideas.
Key Responsibilities
Content Briefing, Planning & Creation
- Identify and brief content needs across the funnel
- Create and optimise content (both agency and in-house)
- Own the content calendar, aligning it with marketing teams and agency partners
Campaign Briefing, Planning, Activation & Optimisation
- Lead TikTok annual and quarterly campaign planning covering:
- Full-funnel paid advertising
- Owned (handle) content
- Earned (affiliates) marketing
- Collaborate with agencies, TSPs (TikTok Service Partners), and retail teams
- Oversee affiliate and creator sampling programs
- Plan and activate TikTok Live sessions
- Drive continuous optimisation, including performance reporting and quarterly reviews
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Training and Capability Building
- Stay updated on platform developments and social trends
- Lift internal Philips activation standards through collaboration
- Serve as the primary point of contact (POC) for agencies, including:
- Up-to-date product and brand training
How We Collaborate
Our team-based ethos emphasises cooperation and in-person work. This role operates in an office-first format with requirements for:
- At least 3 in-person days per week (philips offices or agency spaces)
Are You Right for This Role?
We’re looking for candidates with:
- 5+ years in Digital Marketing/Media
- Full-spectrum expertise in:
- Paid and organic social strategies
- Influencer marketing
- Social commerce
- Content mastery:
- Passion for content briefing, planning, optimisation
- Experience with TSP Management (a plus)
- Language proficiency:
- German native + business fluency in English (essential)
- Soft skills:
- Exceptional communication and presentation abilities
- Ability to simplify complex/technical topics
- Collaborative matrix working—cross-functional and agency partner coordination
Get help with your application
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Pro Tip: If you have most but not all qualifications, apply! Philips encourages applications from all backgrounds and may match you with opportunities beyond this role.
About Philips
We’re a health technology company, driven by the belief that every human matters. Our mission? To deliver quality healthcare to everyone worldwide.
Explore more on our:
- [Business](link placeholder)
- [History](link placeholder)
- [Purpose](link placeholder)
About Philips UKI (United Kingdom & Ireland)
We’re proud to be:
- A Disability Confident employer
- Part of the Armed Forces Covenant and Mental Health at Work Commitment
- Committed to inclusivity, welcoming applicants from minority backgrounds, LGBTQIA+, and disabled applicants.
Flexible Work Culture: Our Diversity and Inclusion Policy prioritises a welcoming environment and accommodation flexibility. If you require adjustments during recruitment or beyond, we encourage an open dialogue.
For more details:
- Our [Inclusion and Diversity Policy](placeholder link)
- [Human Rights Report](placeholder link) on our commitment to a supportive workplace.
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