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Social Media Manager
Cazoo: Social Media Manager Role
Cazoo, is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.
If you're on your career path, you'll be part of a team that’s revolutionising the way people buy and sell cars.
About the Role
This role exists to ensure Cazoo is being talked about in the right places, in the right way, and through a distinct voice that doesn’t sound like any other car company online.
The Social Media Manager position means you’ll have responsibility for:
- The end-to-end strategy for content, community management, and reporting across social platforms
- The Brentford partnership presence.
This is not a scheduling role—it’s content-first, platform-native, and calls for someone who knows how to tailor content for each platform and doesn’t rely on guesswork.
Reports To
- Head of Marketing
Contract Type
- Fixed Term Contract (12 Months)
Location
- Hybrid (Richmond, UK)
What You’ll Own:
Core Responsibilities
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Content Across All Platforms
- Plan, produce, schedule, and publish content for Instagram, TikTok, Reddit, LinkedIn, and Facebook.
- Tailor content for each platform—this is not about reposting blindly.
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Content Calendar
- Build and maintain a single organised calendar covering all channels.
- Coordinate activities to ensure visibility for the wider team while revealing what’s coming up.
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Budget Management
- Operate in a budget-conscious, fast-paced space where creativity > production value.
- Embrace a "scrappy" mindset—speed and relevance matter.
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Agency Management
- Brief, manage, and quality-check external agencies on brand, timing, and budget.
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Internal Collaboration
- Work across brand, product, and customer teams to source ideas and internal developments into useful public content.
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Community Engagement
- Handle daily responses across channels, building relationships and managing tricky situations with strength.
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Social Listening
- Track conversations about Cazoo, the category, and the broader used-car market.
- Share insights back to refine content and strategy.
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Competitive Analysis
- Keep eyes on competitors’ platforms, campaigns, and tonal approach to refine Cazoo’s strategy.
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Analytics & Reporting
- Own reporting for all channels, track key metrics, share clarity, and use results to enhance next month’s efforts.
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Brentford Partnership Content
- Develop and distribute social content related to the football partnership, including behind-the-scenes content and co-branded campaigns.
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Reactive Content
- Quickly and effectively create content in response to trends and wider social conversation.
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Influencers & Creators
- Brief and manage external influencers and creators to extend Cazoo’s reach.
What We’re Looking For:
Must-Have
- Proven experience managing social media across Instagram, TikTok, Reddit, LinkedIn, and Facebook.
- Expertise in native content for each platform—this is about understanding genuine platform behaviors, e.g., TikTok/Reddit engagement relies on authentic participation.
- High organisational ability to develop and maintain multi-channel calendars efficiently.
- Direct experience with agency or external content management.
- Engagement with audiences—ability to appear in front of the camera, directly speak to followers and create content.
- Demonstrated craftsmanship: copywriting aligned with brand voice, including versatility based (without losing) a tone.
- Data-driven decision-making: comfortability with social analytics, translating data into actionable plans.
- Advice and composure in community difficulty—escalating issues with finesse.
- Knowing how to pitch and execute campaigns tie social presence to broader business goals and scale influence—not just seeking vanity numbers.
- Strategic insight into how organic and paid social can synergise for growth.
Nice-to-Have
- Prior work in automotive, retail, e-commerce, or any fast-moving consumer-focused brand.
- Experience with social listening tools and competing competitor monitoring.
- Basic proficiency in video/photo editing to meet rapid content demands, if needed.
- Familiarity with platforms like Meta Ads, Google Analytics, Canva.
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Perks & Benefits
💰 Financials
- Quarterly Awards: Cash incentives to recognise and reward hard work.
- Referral Bonus: Share a recommendation with Cazoo and get paid £2,000.
🌳 Work-Life Balance
- Annual Leave: Full annual leave package of 25 days + national holidays.
- Family leave post-6 months, inclusive of:
- Maternity/Pregnant Parent Leave: 20 weeks at 100% pay.
- Paternity/Non-Birth Parent Leave: 12 weeks at 100% pay.
- 2 Volunteer Days annually for community contributions.
- Hybrid Role: Office is based in Richmond.
🏩 Health & Peace of Mind
- Comprehensive Health Insurance: Any medical coverage needed to support you (or your loved ones).
- AXA Private Healthcare: Extensive medical coverage, covering existing conditions and family.
- Bupa Dental: Financed cashback for dental services.
- Private GP: 24/7 digital access via Help@Hand.
- Sick Pay: 13 weeks of guaranteed pay with coverage extending into long-term illness.
- Life Assurance: Full coverage-up to 4x your basic salary through Unum.
- Free Counseling: Mental health support via Peppy including infant/fertility/menopause care.
🌱 Your Growth
- Learning Budget: Openness to ongoing training, with a manager-led curriculum tailored for your growth.
🔍 Extras
- Flexibility for laptop choice—either Mac or Windows.
- Perks@Work: Massive discounts (30,000+ retailers and experiences).
- Annual Industry Conference: Co-hosted with guest speakers like Matthew Syed/Damian Hughes(past speakers).
- Events: Annual summer and festive parties, combining social and celebration.
- Office Perks: Free meals and refreshments.
- Brentford Football Club Partnership: Match and pitch access ("被来自员工做俱乐部球员你午前").
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