Twine
Social Media Manager - Part time
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Premium Stationery Social Media Coordinator – Freelance Role
Join a growing premium stationery brand focused on intentional living and high-quality analogue tools. This part-time freelance role revolves around managing and elevating the brand’s Instagram presence, with Pinterest as a secondary channel.
You will:
- Create, film, and edit engaging Reels, alongside other visual content.
- Schedule and post content while repurposing user-generated content effectively.
- Report on key social metrics to track performance and growth.
- Work closely with the founder to align content with brand strategy while maintaining creative autonomy within established guidelines.
- Produce calm, aesthetic content that embodies a minimal and sensory brand voice.
The ideal candidate:
- Has experience managing social media for premium or lifestyle brands.
- Comfortable working remotely, with a preference for candidates based in Melbourne (though remote applicants will be considered).
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Responsibilities
- Develop and execute a content calendar for Instagram and Pinterest.
- Create, film, and edit Reels and other short-form video content.
- Repurpose user-generated content to fit brand guidelines.
- Write compelling, on-brand copy for posts and captions.
- Schedule and publish posts using social media management tools.
- Monitor, analyze, and report on social media performance metrics.
- Collaborate with the founder to align content with overall brand strategy.
- Maintain a consistent, aesthetic visual identity across all channels.
Skills & Requirements
- Proven experience in social media management for premium or lifestyle brands.
- Strong content creation skills, including filming, editing, and producing short-form video (Reels).
- Proficiency in Canva and social media scheduling tools.
- Experience managing a Pinterest account is highly desirable.
- Excellent written communication and copywriting skills.
- Ability to produce calm, minimal, and sensory content.
- Strong understanding of social media analytics and reporting.
- Self-motivated, organized, and capable of working independently.
- Primary preference for candidates based in Melbourne, but remote applicants will be considered.
- Availability for approximately 10–15 hours per month on an ongoing basis.
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and technical expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine empowers businesses to scale their teams globally.
Our Mission
Twine’s mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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