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Social Media Manager
Contract: Full-time, Hybrid Working (3 days in office, 2 days at home). Some out-of-hours work and international travel for shoots required on an ad-hoc basis.
Reports To: Digital Director
Direct Reports: Social Media Executive
Role Overview
As Social Media Manager, you are the senior lead on a portfolio of international clients within the luxury hospitality sector, F&B, and art and design.
You own the client relationship and the commercial performance of social, from organic and paid strategy through to the creative direction and production of content. You are the first port of call for your clients, the person who shapes the work and stands behind the numbers, and alongside the Digital Director, a producer on content shoots.
You are equally confident holding a client call, optimising a paid campaign and directing a creative crew on location. You have a genuine finger on the pulse of the luxury world, F&B, hotels and culture, and you bring that fluency into everything the team produces. You are a confident multitasker who enjoys managing varied workstreams and keeps every client moving forward in parallel. You line-manage and develop the Social Media Executive.
Background & Experience
Experience: Minimum 3 years in social media, ideally agency-side and within luxury, lifestyle or hospitality brands.
Paid social expertise: Experience planning, building and optimising paid campaigns across Meta and Google (CPC)
Client management: A polished, confident communicator able to lead client relationships, run meetings and navigate sensitive conversations with autonomy.
Creative direction & production: Proven experience producing on shoots (moodboards, shotlists, references) and directing creative crews to deliver content to a luxury standard. Experience filming and editing content.
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Analytical mindset: Strong with social analytics and able to turn data into a clear performance narrative that informs strategy.
Industry knowledge: Deep interest and fluency across the cultural landscape and the luxury, travel, hospitality, F&B and design sectors.
Leadership: Experience managing or mentoring a junior team member, with the ability to brief, develop and quality-control their work.
Platform Experience
- Adobe Suite (Photoshop, Premiere Pro)
- Meta Business Suite, Google Ads Dashboard
- Project Management Tools (ie Notion, Asana etc)
- Social Media Scheduling Tools (ie Sproutsocial, Later.com, Hubspot)
Key Areas of Responsibility
Client & Account Leadership
- Act as the first port of call for clients across the portfolio, managing inboxes and day-to-day communication.
- Run fortnightly client calls, and oversee the Account Executive’s work in circulating agendas in advance and minutes afterwards.
- Own the client relationship and the quality, brand-safety and readiness of all work before it reaches the client.
Paid Social & Performance
- Along with the Digital Director, plan social media strategies. Set up and optimise paid social across Meta and Google CPC, managing weekly boosting decisions and budget pacing.
- Own the weekly and monthly performance reports, providing genuine insight (what happened, why, and what changes next).
Campaign Ideation & Delivery
- Take the lead in brainstorming, creating and executing innovative campaigns that align with client goals and maintain a high standard of quality.
Strategy & Creativity
- Contribute to the biannual strategy, reporting deep-dive and channel refresh alongside the Director of Digital and Strategic Director.
- Develop calendars for social media channels including but not limited to Instagram, TikTok and Pinterest, contributing seasonal strategy and campaign ideation.
- Alongside the Account Executive, produce, repackage – and shoot when necessary – content for social media calendars, inclusive of copywriting
- Stay on the pulse of culturally relevant trends and opportunities, and translate them into the work.
- Provide strategic recommendations grounded in campaign performance.
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Creative Direction & Production
- Contribute to the creative direction for content: moodboards, shotlists and references.
- Act as producer on shoots, including international destinations, working alongside the Director of Digital.
- Brief and direct the creative crew, and oversee delivery of edited content to a luxury standard.
Leadership & Operational Excellence
- Line-manage, brief and develop the Social Media Executive, quality-controlling their output.
- Oversee that all paid and organic campaigns are coordinated, tracked, reported and presented accurately.
Company Overview
ModusBPCM is a creative communications agency with over 30 years of experience across industries including Fashion, Beauty, Hospitality, Travel and Design, with offices in London, New York and Los Angeles. We are known for our creative and innovative approach to communications, and our commitment to sustainability.
At ModusBPCM the primary function we perform for our clients is to raise and extend awareness around a client’s brand and their products. We do this via our three-stage process:
- Strategy – planning for success
- Storytelling – crafting the story
- Community – getting it out there into the world
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