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Social Media Manager
Cazoo, is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.
At Cazoo, you'll be part of a team that's revolutionising the way people buy and sell cars. If you're ready to drive your career forward in a dynamic, fast-paced environment, Cazoo is the place for you. Join us and be a part of shaping the future of automotive retail!
Cazoo has a brand worth talking about. This role exists to make sure we're talking about it in the right places, in the right way, and in a voice that doesn't sound like every other car company on the internet.
As the Social Media Manager at Cazoo, you'll own social end to end strategy, content, community, reporting, and the Brentford partnership across Instagram, TikTok, Reddit, LinkedIn, and Facebook. This isn't a scheduling role. It's a content-first, platform-native position for someone who understands that what works on TikTok won't work on LinkedIn, and doesn't need to be told the difference.
Reports To: Head of Marketing
Contract Type: Fixed Term Contract (12 Months)
Location: Richmond UK, Hybrid
What You'll Own
- Content across all channels
- Plan, produce, schedule and publish content across Instagram, TikTok, Reddit, LinkedIn and Facebook, tailored to each platform, not reposted from one to another.
- The content calendar
- Build and maintain a single organised calendar covering every channel, keeping activity coordinated and giving the wider business visibility of what's going live and when.
- Budget
- You'll be working in a low-budget, fast-moving environment where creativity matters more than production value. Scrappy is fine. Slow isn't.
- Agency management
- Brief, manage and quality-check external agencies producing content on our behalf on brand, on time, on budget.
- Internal collaboration
- Work across brand, product and customer teams to surface stories and turn what's happening inside the business into content worth publishing.
- Community engagement
- Manage day-to-day responses across channels in Cazoo's voice, building relationships and handling issues with judgement when things get tricky.
- Social listening
- Track conversations about Cazoo, the category and the wider used-car market. Feed insight back into the content plan and the wider business.
- Competitive analysis
- Keep a close eye on what competitors are doing across formats, campaigns and tone, and use it to sharpen our own approach.
- Analytics and reporting
- Own reporting across all channels. Track what's working, report on it clearly, and use the numbers to make the next month better than the last.
- Brentford partnership
- Plan and produce social content for the Brentford partnership activations, behind-the-scenes moments, co-branded campaigns and get them onto the right channels at the right time.
- Reactive content
- Create fast-turnaround content tied to trends and wider social conversation, responding in Cazoo's voice consistently. Challenger energy, good judgement.
- Influencers and creators
- Brief and manage creators and influencers, from hero campaigns to UGC to extend reach on our channels and theirs.
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What We're Looking For
- Proven experience managing social across multiple platforms: Instagram, TikTok, Reddit, LinkedIn and Facebook
- A genuine understanding of how each platform works and how to tailor content accordingly, TikTok and Reddit in particular reward people who actually use them
- Able to create content that feels native to each platform rather than traditional marketing adapted for social
- Strong organisational skills: you can run a multi-channel content calendar without dropping anything
- Experience managing agencies or external partners
- Comfortable in front of the camera presenting, talking to the audience, creating content yourself
- Strong copywriting and a feel for brand voice; you can write in someone else's tone without losing the thread
- Confident with social analytics and able to turn data into clear recommendations
- Quick, calm and sensible when responding to the community including when things get difficult
- Commercial awareness: you understand how social supports brand growth and business objectives, not just engagement numbers
- Understanding of how paid and organic social work together to scale reach and performance
Useful But Not Essential
- Experience in automotive, retail, e-commerce or another fast-moving consumer brand
- Familiarity with social listening and competitor tracking tools
- Basic video and photo editing for quick-turnaround content
- Experience with Meta Ads, Google Analytics or Canva
Perks & Benefits
Here’s how we back you:
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Financials 💰
- We offer an annual bonus scheme or commission plans for our Commercial team.
- We more than match your commitment to your pension, so when you contribute 6% , we put in 9%, taking your total up to 15% of your base salary.
- Quarterly value-led awards with generous cash prizes.
- Referral Bonus: Recommend a colleague, get £2,000.
Work-Life 🏖️
- 25 days (plus bank holidays)
- Hybrid role, based in our Richmond office
- Family Enhanced leave after 6 months of service:
- Maternity/Pregnant Parent Leave: 20 weeks at 100% pay,.
- Paternity/Non-birth Parent Leave: 12 weeks at 100% pay.
- Volunteer Days: We offer 2 volunteer days a year so you can help out wherever matters to you.
Health & Peace of Mind 🏩
- Comprehensive cover so you (and your favourite people) have the care you need.
- AXA Private Healthcare: High-level coverage for you, partners, and dependents—including pre-existing conditions.
- Bupa Dental: Level 2 coverage for cashback on preventative, restorative and emergency care.
- Private GP: 24/7 digital access via Help@Hand.
- Income Protection: 13 weeks of sick pay, before going onto Long term Illness cover with Canada Life
- Life Assurance: 4x basic salary covered by Unum.
- Specialist Support: Free counseling and menopause/fertility support via Peppy.
Your Growth 🌱
- We hired you for your talent, and we’re committed to helping you expand it.
- Learning budget and continuous development opportunities. Every manager has a dedicated budget for your specific role development.
The Extras 🔍
- Your choice of a MacBook or Windows laptop.
- Perks@Work: Discounts at over 30,000 retailers and entertainment venues.
- Annual conference with top tier industry guest speakers. Past guests include names like Matthew Syed and Damian Hughes.
- Whether it’s our Summer bash or the annual festive party, we make sure we take the time to bring everyone together and celebrate in style.
- Free food & drinks in the office.
- We’re proud partners of Brentford FC, and we share the rewards with you. From tickets to matches to the bucket-list opportunity to actually play on the pitch yourself, we bring you closer to the action.
Diversity & Inclusion at Cazoo
The best ideas come from people with different backgrounds, experiences and ways of thinking. At Cazoo we are a place where people feel comfortable speaking up, contributing and growing. Bring your perspective. Bring your experience. Be yourself.
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