Create Recruitment Specialists Ltd
Social Media Manager
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Social Media Manager Part-time / East London Office Hybrid
We are supporting an independent menswear brand with their search for a Social Media Manager to help shape the next chapter of the brand as they grow.
The brand is built around craftsmanship, community, and timeless design—not fast fashion— creating a brand with long-term impact. We're not chasing endless content. We're looking for someone to build a thoughtful, consistent social presence that strengthens our identity, grows our community, and tells our story with purpose.
The Role
Working closely with the Founder and Art Director, you will define the structure and rhythm of the brand’s social channels, ensuring the content reflects the brand’s visual language and values. You will create a clean, repeatable framework that enables the brand to maintain a cohesive and recognisable presence.
Key Deliverables
- Social Grid System for our main channel; Instagram
- Build a clean, repeatable 9-grid structure using existing brand assets
- Create a visual rhythm that balances product, story, community and craft
- Ensure the grid feels curated, intentional and aligned with the brand’s aesthetic
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Content Structure
- Define post sequencing and content flow
- Establish clear content categories (e.g. product, craft, lifestyle, community, founder voice)
- Develop a simple framework that can be followed consistently over time
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Tone of Voice
- Establish a clear, minimal tone of voice for captions and messaging
- Ensure the brand communicates with confidence and clarity
- Avoid over-marketing while maintaining strong brand presence
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Daily Stories Direction
- Set creative direction for daily Instagram Stories
- Define how stories support community, product launches and behind-the-scenes moments
- Create simple guidelines that allow the brand to show up daily without over-producing content
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About You
- Strong experience managing social media for fashion, lifestyle or culture-led brands
- Deep understanding of Instagram as a visual storytelling platform
- Experience with TikTok, YouTube, Pinterest and websites desirable
- Ability to create structure and clarity from existing assets
- Strong editorial instinct and taste
- Comfortable working with founder-led or early-stage brands
- Strategic thinker who can also implement ideas practically
This role is open to junior candidates or students with the desired skill set looking for an opportunity alongside their studies or more experienced candidates who prefer a 2-3 day part-time opportunity around other commitments. If your experience is in line with the brief, I would be happy to arrange a call to discuss options. Look forward to hearing from you.
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