Lisa Eldridge Beauty
Social Media Manager
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Social Media Manager
Social Media Manager
Reporting to: Lisa Eldridge
Location: London
Type: Full-time, permanent
The Opportunity
Lisa Eldridge has built one of the most trusted and beloved communities in beauty—a following grounded in genuine artistry, warmth, and decades of expertise. Maintaining a consistent, authentic presence across all platforms is one of the most important aspects of this work.
As Social/Content Editor, you will own this daily engagement. You’ll have the creativity and insight to deliver content that feels native to each platform—TikTok, Instagram, Facebook, Reddit, and Redbook—while maintaining the brand’s core values.
This role demands a fast-paced mindset and a high degree of autonomy. You’ll develop weekly briefs and execute daily creative decisions, shaping the organic social and paid media presence under Lisa Eldridge’s strategic guidance.
Additionally, you’ll bridge the gap between what’s performing well and future content planning, ensuring long-form assets are effectively repurposed for social platforms.
Who You Are
- A passionate observed of social platforms, with deep intuition for emerging trends—whether it’s a shifting format, trending sound, or viral niche discussions.
- A strategic content creator who understands when to embrace trends and when to stay true to the brand’s legacy.
- Skilled in balancing cultural participation with brand integrity, ensuring every post remains authentic and never feel forced or generic.
You understand that Lisa Eldridge is not a trend-driven fast-fashion account, and you know how to showcase expertise without compromising its premium, loyal community.
The Channels You’ll Own:
Daily content for TikTok, Instagram, Facebook, Reddit, and Redbook. You’ll craft platform-specific briefs, adapt long-form content, or originate social-friendly ideas, while always keeping the tone and messaging cohesive and engaging.
Your Responsibilities
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Organic Social:
- Write and deliver weekly content briefs, focusing on daily across all organic platforms, tailored by channel aspirations.
- Create platform-specific edits – designing or commissioning Reels, carousels, Stories, TikTok trends, and other format adaptations.
- Manage engagement delicately – respond to comments authentically, engage with conversation-worthy moments, and nurture community trust.
- Track trends across platforms, ensuring timely participation—whether organically or creatively—while staying true to the brand’s vision.
- Maintain glamorous consistency: never going dark, never failing to resonate, ensuring every week’s presence aligns with the high standard of Lisa Eldridge quality.
Paid Social & Cultural Participation:
- Work closely with paid media teams and agencies to refine the strategy based on performance, bridging organic and paid content.
- Draft concise, effective adaptations of long-form Lisa Eldridge assets for short-form paid engagements.
Content Planning & Collaboration:
- Align with the weekly team meeting, reporting what’s live, performing Twitter, and coming next.
- Collaborate with the Production Manager to prioritise social edits within established pipelines, balancing them with longer-form projects.
- Transform long-form content into eye-catching, shareable snippets – maximising efficiency without sacrificing quality.
- Contribute unique perspectives to monthly planning while considering every emerging trend.
Key Requirements
Essential:
- Proven expertise in managing social content across TikTok, Instagram, Reddit, and at least one other major platform, demonstrated through successful professional experience.
- Strong creative portfolio—evidence of content genuinely adapted or tailored to organic social platforms, rather than generic reposts of brand content.
- Hands-on experience writing social briefs and managing a content calendar at a fast cadence.
- Expertise in video editing—ability to craft one engaging Reel (or TikTok-style) edit efficiently and to a high standard daily.
- Deep understanding of community management; discernment in replies through authenticity and confidence.
- Exceptional written communication—thoughtful hooks, warm, on-brand captions, and concise creative briefs.
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Highly Desirable:
- Experience within a high-end beauty, fashion, or lifestyle brand, especially for a designer-led personal brand.
- Familiarity with Reddit, Redbook, or similar platforms that attract niche, engaged communities.
- Experience implementing analytics tools to refine content strategy and augmenting performance insights creatively.
- An eagle eye for attention to detail, notifying when visuals miss the mark and taking steps to fix them.
- Collaborative experience with a founder-led personal brand—understanding the nuances of representing an individual’s vision authentically.
How You’ll Work:
This role thrives in a fast-paced, autonomous environment with weekly multi-channel briefs driving day-to-day decisions. You’re expected to make confident, strategic selections weekly.
- Weekly alignment meeting (Monday): Share what went well last week, currently trending, and updates for the week ahead.
- Beyond that, manage your time flexibly—remaining adaptable and dynamic within the priorities.
Your Production Manager will assist with logistical and execution aspects related to crew, edit scheduling, and coordination, keeping your focus sharp on developing smarter, more engaging content.
The ideal candidate for this role will feel fundamentally connected to the Lisa Eldridge community’s ethos. They’ll care deeply about elevating the conversation while staying true to its roots—balancing professional calibre and passionate human engagement.
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