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Social Media Marketing Specialist
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Social Media Specialist (UK-based)
About the Role
We are seeking a Social Media Specialist to manage day-to-day social media activities for the UK market across key platforms such as:
- X / Twitter
- And other relevant channels.
The role involves planning and publishing content, developing short-form video ideas, editing videos, writing engaging social media copy, and creating visual assets to increase:
- Local brand awareness
- Audience engagement
- Social media reach
Key Responsibilities
-
Manage the day-to-day operation of UK-facing social media accounts, including:
- Content planning
- Scheduling
- Regular publishing across key platforms
-
Develop creative ideas for short-form video content and independently complete:
- Video editing
- Basic post-production for platform-appropriate content
-
Write and craft natural, engaging, and platform-specific social media copy for UK audiences, including:
- Supporting visual assets (e.g., social graphics, image posts, branded content)
-
Ensure social media content aligns with brand tone, visual style, and campaign objectives
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-
Monitor account performance, comments, messages, and audience interactions by:
- Responding to community enquiries in a timely and appropriate manner
-
Track and stay updated on:
- UK social media trends
- Platform updates
- Audience behaviors
- Industry topics to continuously improve content direction
-
Collaborate closely with brand and marketing teams to support:
- Online campaigns
- Product promotions
- Local brand communication activities
Requirements
Essential
- Minimum 1 year of hands-on experience managing social media for a brand, agency, or consumer-facing business
- Strong understanding of UK social media culture, including:
- Content trends
- Audience behavior (gained through relevant UK market experience)
- Excellent written English with the ability to produce natural, engaging, and platform-optimized copy for UK audiences
- Experience creating short-form video content for:
- Instagram Reels
- TikTok
- YouTube Shorts
- X / Twitter
- Proficiency in video editing and graphic design tools, including the ability to produce:
- Videos
- Image posts
- Social assets independently
- Strong knowledge of social media content planning, covering:
- Community management
- Engagement monitoring
- Performance analytics
- Creative, detail-oriented with experience managing:
- Multiple content tasks
- Tight deadlines in fast-paced environments
- Skills to:
- Review social media performance data
- Use insights to refine content plans and drive results improvement
- Full right to work in the UK
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Desirable
- Degree or equivalent experience in:
- Marketing
- Communications
- Digital Media
- Film/Video Production
- Graphic Design
- Experience working with:
- Consumer electronics
- Lifestyle, retail, or FMCG sectors
- Vaping/e-cigarette or other consumer brands
- Familiarity with:
- Editing tools: CapCut, Adobe Premiere Pro, Final Cut Pro
- Design tools: Canva, Photoshop, Illustrator
- Tools for social media scheduling
- Understanding of:
- UK influencers, creators, and online community trends
- Experience supporting:
- Brand campaigns
- Product launches
- Paid social media activities
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