Guy's & St Thomas' Foundation
Social Media Officer
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Social Media Officer
Social Media Officer
Department: Charities - Trust Engagement Employment Type: Permanent Location: London, Hybrid Compensation: £33,000 - £36,000 / year Application Deadline: 31 July 2026
About the Role
Our three hospital charities fundraise so that Guy’s and St Thomas’ NHS Foundation Trust can provide exceptional care for their patients. The Social Media Officer plays a pivotal role in developing and executing a dynamic social media strategy across multiple charity brands, ensuring brand growth, engagement and fundraising success.
Core responsibilities
- Support the Social Media Manager in delivering an engaging and impactful experience across all social channels
- Manage day-to-day organic activity - including content creation (both static and video), daily community engagement, and content workflow coordination
- Oversee the social media calendar to ensure consistent, high-quality content aligned with key awareness days and strategic priorities
- Generate weekly and monthly reporting using analytics tools to measure performance and impact
- Collaborate with diverse teams and stakeholders to align social content with fundraising and engagement objectives
- Handle social account administration, including invoicing, donation reports, and basic analytics
- Provide operational support during fundraising events – including covering weekends
- Take on additional responsibilities commensurate with the role level as required
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Key Skills & Experience
Skills & attributes
- Strong copywriting and editorial skills with expertise in plain English communication and attention to detail
- Proven ability to work data-driven to make informed decisions
- Experience building collaborative relationships with multi-level stakeholders
- Enduring knowledge of industry-trends, new social platforms, and best practices
- Creative mindset with experience in developing engaging content across multiple channels
- Willingness to test, innovate, and continually develop skills
- Fast-paced, proactive approach with agility to adapt to changes
Knowledge & qualifications
- Proven experience in:
- Managing content calendars including brainstorming sessions
- Creating high-impact social media content (text, images, videos) for Facebook, Twitter, Instagram, etc.
- Handling cross-team collaboration and tailoring content for different business goals
- Community management – building meaningful connections with supporters
- Using scheduling tools (Sprout Social, Hootsuite)
- Adapting to different brand tones of voice, ideally in a multi-brand environment
- Data analysis (Google Analytics, social analytics tools) for decision-making
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Additional Requirements
- Strong aligned with our principles and commitment to fostering a Diversity, Equity and Inclusion (DEI) culture
Benefits
- Contributory Pension
- Annual personal development budget
- Annual health & wellbeing allowance
- Enhanced maternity/paternity/parental leave (with flexible pay structure)
- Optional yearly health check-ups
- Free fruit bowls + onsite lunch facilities for a healthy lifestyle
- Flexible working model with support for hybrid/agile arrangements
- Premium IT equipment
- Onsite showers and cycle lock-up facilities
- Generous annual leave policy: 27 days + bank holidays
- Competitive vision employee subsidy
- Award-winning Employee Assistance Programme (EAP) for holistic wellbeing support
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