LFC Foundation
Social Media Senior Specialist
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About The Role
We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Specialist – Social Media.
What will you be doing?
The Senior Specialist - Social Media operates within the Social team as part of the wider Creative Content team, delivering engaging, high-quality day-to-day content across the Club’s social media platforms. This includes the creation and publication of organic, branded, sponsored, marketing, and communications content.
The role is focused on driving the continued growth of LFC’s social channels, enhancing engagement levels, and maximising conversion opportunities where applicable, including driving traffic to owned and operated platforms.
What will you be doing?
- Create and optimise social-first content that increases engagement, reach, community growth, and brand affinity.
- Collaborate with the wider team to shape the Club’s global social media presence, introducing innovative ideas, formats, and concepts.
- Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
- Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
- Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
- Provide comprehensive matchday social media coverage at Anfield and across away fixtures, including Premier League, Champions League, WSL, and Academy matches.
- Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
- Ensure all activity aligns with brand, platform, and partner requirements.
Who are we looking for?
Essential Knowledge
- Strong knowledge of LFC’s squads, including players, managers, and coaching staff across men’s, women’s, and youth teams.
- Deep understanding of football and elite sport, with the ability to translate insight into content that supports defined KPIs and objectives.
- Experience working within the sport/ elite sport industry.
- Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
- Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
- Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
- Strong editorial judgement and attention to detail in content creation and publishing.
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Essential Functional / Technical Skills
- Highly collaborative, with experience working effectively across cross-functional teams.
- Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting.
- Experience producing video and graphic content using template-based tools and/or Adobe Creative Suite (e.g. Photoshop, Premiere), as well as platforms such as Tellyo, Grabyo, and Opta Match Graphics.
- Ability to analyse and report on content performance, drawing actionable insights to improve future output.
Why should you apply?
This is a full-time permanent role working 35 hours per week (5 in 7). You will need to be able to work flexible to attend matches/ events as and when needed. Your main base will be Chapel Street Office, Liverpool.
Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
Benefits
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
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- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
…and much more! LFC Benefits.pdf
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
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