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Social Media Specialist
Social Media Specialist – Adfield – London, UK
Join the team behind bold ideas, brilliant content, and high-performing social campaigns.
At Adfield, we don’t do generic marketing—we craft standout campaigns that help brands get noticed, spark conversations, and drive real results. From viral content to strategic execution, we ensure our clients shine in the right spaces.
We’re looking for a creative, strategy-driven Social Media Specialist to help rise above the noise, deliver measurable success, and keep Adfield at the forefront of trendsetting social media.
Why This Role?
Your work won’t just be about posting—you’ll craft and manage end-to-end social campaigns, blending strategy, creativity, and performance analytics to make brands irreverently successful.
If you thrive in a fast-paced agency environment and love working across diverse brands, industries, and trends, this could be your next big move.
The Role
You’ll Be Responsible For
- Creating engaging, platform-specific content for Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms—content that doesn’t just stop the scroll, but drives action.
- Developing results-driven social strategies aligned with client KPIs, from brand awareness to lead generation and sales conversion.
- Managing entire campaigns—from planning and delivery to optimisation and performance reporting, leveraging data to refine campaigns continuously.
- Crafting high-converting copy for social posts, emails, and digital assets.
- Forecasting best-practice insights, spotlighting trends before they peak, and adapting our approach with each client.
- Collaborating seamlessly with creatives, account managers, and clients to translate ideas into standout work.
- Juggling multiple projects while ensuring quality and deadlines are consistently met.
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What We’re Looking For
In Your Skillset & Mindset
- A commercially astute, creative thinker—you’re not just a content creator but a strategic problem-solver.
- An instinctive grasp of social media—you know why great content works, not just what it looks like.
- Species knowledge—you’re conversant in TikTok, Instagram, LinkedIn, Meta, and emerging platforms—and understand what performs where.
- Proactive and independent—you bring ideas to the table, don’t wait to be told what to do, and enjoy tackling challenges.
- Exceptionally organised—you manage multiple campaigns, meet deadlines, and never compromise quality.
- A team player with strong communication skills—collaboration and a supportive culture are core to everything we do.
Experience & Technical Skills
- 2+ years’ proven experience in managing social media campaigns from A-Z.
- Deep expertise in TikTok, Instagram, LinkedIn, and Meta platforms—including best practices for algorithmic success.
- Content creation and copywriting—fluent in crafting high-energy captions, short-form video (Reels, TikTok), and microcinematic storytelling.
- Data-driven mindset—proficient in analysing performance metrics and presenting actionable insights tailored to client goals.
- Advanced project management—ability to prioritise and deliver at scale across rigorous deadlines.
- A passion for social trends, digital marketing, and always testing new formats—ideally with live examples of thinking ahead.
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Why Join Adfield?
At Adfield, we tie your success to our mission—because when our teams thrive, so do our clients.
✅ Competitive salary + potential for bonus 🪄 Performance-linked earnings structure 🧑💼 Pension scheme (with employer contribution) 📅 21 days annual leave + bank holidays—plus an extra day for every year of service (up to 5 years) 🎉 Birthday off (because your day out deserves celebrating) 📚 Ongoing training and mentorship to level up your skills 🌿 Modern, flexible working environment—where ideas and people matter more than hours 🤝 Diverse, inclusive, and supportive team culture 🚀 Opportunity to grow with a future-proof agency
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