Social & Paid Content Marketing Executive

Location: Home-Based
In-office expectation: Occasional travel to Aylesbury, Cambridge, and London required
Salary: Circa £34,000 per annum + generous annual bonus (circa 20%), depending on experience.

Role Overview

We're looking for a creative and results-driven Social & Paid Marketing Executive to join our growing Marketing team.
This role is ideal for someone who combines strong content creation skills with a strategic understanding of social and paid media. You'll take ownership of our social presence, with a particular focus on LinkedIn, creating compelling content that builds engagement, strengthens our brand and generates demand.

Alongside managing our social channels, you'll support the planning and optimisation of paid campaigns, helping to ensure the right messages reach the right audiences at the right time.
You'll work closely with colleagues across marketing, sales and the wider business to bring ideas to life, amplify thought leadership and continuously improve performance through insight-led decision making.

As our Social & Paid Marketing Executive, you will:

• Create and manage social media content, with a primary focus on LinkedIn, ensuring alignment with brand messaging and campaign objective
• Develop engaging social-first content including posts, carousels, videos, employee advocacy programmes and thought leadership content
• Own and manage the social content calendar, ensuring a consistent and strategic approach across channels
• Work with marketing and sales teams to identify stories, insights and content opportunities for social and paid campaigns
• Adapt content for different audiences, sectors and stages of the buyer journey
• Support the planning, setup and optimisation of paid campaigns across LinkedIn, search, display and other digital channels
• Write and refine PPC ad copy and paid social creative that drives engagement, clicks and conversion
• Monitor social media conversations, trends and platform developments to identify opportunities and best practice
• Analyse content and campaign performance using platform insights and audience data, making recommendations to improve reach, engagement and lead generation
• Use SEO and digital content best practices to maximise content visibility and effectiveness
• Work closely with designers, digital marketing specialists and external agencies to deliver high-quality campaigns and content
• Test, learn and optimise content formats, messaging and campaign approaches to continually improve results
• Understand how digital marketing campaigns work across a variety of paid media platforms. Experience setting these up would be advantageous.