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The Social Solutions Lead – London (Hybrid), Dentsu
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo and now operating in over 145 countries, we deliver end-to-end experience transformation (EX)—combining Media, CXM, and Creative—while embracing a business transformation (BX) mindset to drive sustainable growth for brands, people, and society.
We’re shaping the future of communications and driving sustainable transformation through integrated growth solutions.
About the Role
We are hiring a The Social Solutions Lead based at our London office under flexible working arrangements (currently 2 days in-office per week).
This role will lead the creation of cutting-edge social media solutions that optimise audiences, creative performance, commercial outcomes, and integrate seamlessly into omni-channel strategies—leveraging paid social, influencer marketing, and consumer-generated content.
Purpose of the Role
The Social Solutions Lead will:
- Design market-leading social solutions, fusing platform expertise, audience insight, creative thinking, and rigorous measurement with commercial acumen.
- Develop an end-to-end social solutions framework that works across all key platforms—optimising audiences, creative, and business outcomes.
- Connect social media strategies directly into omni-channel planning, ensuring alignment with search performance and overall campaign goals.
- Turn Dentsu’s proprietary assets, partnerships, and platform capabilities into scalable, innovative solutions that deliver a distinct Dentsu difference for clients.
The ideal candidate will be:
- A highly strategic thinker with hands-on digital execution experience.
- Comfortable in shaping propositions, mapping processes, and advocating change across stakeholders.
- Skilled in translating complex channel capabilities into practical, revenue-driven solutions.
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Key Responsibilities
1. Develop Market-Leading Social Solutions
- Create distinctive, high-impact social strategies blending:
- Platform innovation (retargeting, micro-moments, dynamic creative)
- Dentsu’s proprietary tools and data-led insights
- Data-driven storytelling to drive business value
- Turn platform capabilities into full-funnel solutions that improve targeting, creative effectiveness, activation, and measurement.
2. Mastery of Social Platforms & Tactics
- Lead paid social (Meta, TikTok, LinkedIn, etc.), influencer partnerships, and consumer-generated content (UGC).
- Ensure solutions work above-the-fold and integrate influencer and UGC into full-funnel strategies.
3. Define "Great" Across Social Spectrum
- Establish best practices for:
- Social planning (audiences, messaging, timing)
- Buying & optimisation (data-driven bidding, spend allocation)
- Measurement & ROI (attribution, cross-channel impact)
4. Creative & Optimisation Excellence
- Drivе full-funnel performance using:
- Platform-native techniques (e.g., Lookalike Audiences on Meta, TikTok Creative Centre)
- Test-and-learn methodologies to refine strategies dynamically
- Ensure creative testing is embedded in all social campaigns.
5. Omni-Channel & Search Integration
- Partner with AV (Audio, Video) and Addressable leads to define social’s role in:
- Audience design (360° identity graph)
- Measurement & workflows
- Integrated planning beyond social alone.
Skills & Experience
We’re looking for someone with:
- Deep expertise in paid social: planning, buying, optimisation, and measurement (budget optimisation, portfolio strategies, return modelling).
- Strong platform knowledge, particularly Meta/Instagram, TikTok, LinkedIn, and a nuanced grasp of emerging platforms.
- Full-funnel social strategy experience—aligning awareness, consideration, conversion, and loyalty efforts.
- Proven ability to scale solutions—leveraging Dentsu’s partnerships, proprietary resources (e.g., Dentsu AI tools), and client-specific assets.
- Working understanding of how social + search complements performance marketing (e.g., dynamic search campaigns powered by social signals).
- Inspiring confidence in how CEC (from consumer to customer) ‘grows’ through social touchpoints.
- Funds manipulation skills (budget allocation, prioritisation, proration, and integrated media mathematics), ensuring smooth energy exchanges across paid media.
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Benefits
- Permanent role with flexible working (accepted to London office 2 days/week, with all other days remote/flexible).
- Salário stack supporting full earnings needs (core and discretionary).
- Benefits on demand: From financial wellness to health support, career tools, and life milestones—a programme you can adapt and layer over time.
- Inclusion & diversity: Dentsu embraces equality and representation; we plough diversity into our culture and bottom line.
- Flexibility for all: We’re open to discussing personal needs (eg, parenting measures). Need adjustments due to a disability? Contact accommodations@dentsu.com referencing this role.
About Dentsu
Our purpose: Together we drive a multiplier effect for clients at a global scale through Integrated Growth Solutions, our promise to innovate to impact.
Our values:
- Be a force for good – Sustainability is a core value, a cornerstone of our client offerings and our own business transformation.
- Dream loud – Fearless, innovation-driven, full of energy.
- Team without limits – Proud of our collaborative culture, and deliver meaningful outcomes with intent.
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Job details
Location: London Brand: Amplifi Time Type: Full time Contract Type: Permanent
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