NewDay
Specialist, Existing Customer Profitability Analytics
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Specialist, Existing Customer Profitability Analytics
About the Role
As a Specialist, Commercial Strategy & Analytics, you will play a key role in delivering insight-led commercial strategies across our existing customer portfolio. Supporting a range of activity including Balance Growth, Engagement, and Promotional Strategy, you will monitor performance, identify opportunities, and provide recommendations that improve portfolio growth, customer value, and profitability. Working closely with colleagues across Product, Marketing, Credit Risk, and Change Delivery, you'll use data and analysis to support key commercial decisions, helping to optimise customer outcomes while delivering against business objectives.
This is an excellent opportunity for a commercially minded analyst who enjoys working with complex data, solving business problems, and turning insight into action.
How You'll Contribute
- Monitor, analyse, and optimise the performance of existing customer commercial strategies, including Balance Growth, Engagement, and Promotional activity, identifying opportunities to improve portfolio growth, yield, and customer outcomes.
- Deliver insightful analysis and recommendations that support strategic decision-making, helping to drive sustainable commercial performance across the portfolio.
- Identify customer segments and pockets of untapped value, using data-driven insights to develop and recommend targeted commercial initiatives.
- Partner with Product, Marketing, and Credit Risk teams to design, evaluate, and implement strategies aligned to business objectives.
- Support portfolio health through effective performance monitoring, forecasting, financial planning, and targeting activities.
- Work closely with Change Delivery teams to implement strategic initiatives, ensuring solutions are delivered on time and achieve the intended commercial impact.
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Essential Skills
- Strong quantitative analytical experience within Financial Services.
- Advanced SQL and Excel skills, with experience analysing and manipulating complex datasets.
- Strong numerical, problem-solving, and critical thinking skills.
- Ability to assess the commercial and customer impact of pricing and strategic changes.
- Strong communication skills with the ability to present complex analysis and recommendations to non-technical audiences.
- A collaborative, proactive approach with a willingness to support wider team objectives.
It’s a Plus If You Also Have These Skills
- Experience working with consumer lending products such as credit cards, loans, or mortgages.
- Knowledge of the regulatory environment within consumer lending.
- Experience supporting the delivery of complex change initiatives within Financial Services.
- Python experience.
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Externally, this role could be known as Portfolio Strategy Analyst, Credit Strategy Analyst, Portfolio Analytics Analyst, Customer Portfolio Analyst, and Commercial Strategy Analyst.
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About NewDay
At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you. We work with Textio to make our job design and hiring inclusive.
Permanent
We help people move forward with credit and help our colleagues to move their careers forward too. Through innovative consumer credit and embedded finance products powered by groundbreaking technology, we deliver over 300 million transactions every year. Our brands include Aqua, Marbles, Fluid, Bip, and NewPay. We partner with leading brands such as AO, Argos, Boohoo, John Lewis, and Lloyds Bank. Over 5 million UK customers are supported by our award-winning customer service.
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