Journey Further
Specialist, Tech and Innovation (Tracking and Analytics)
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The Role
The Technology team makes sure Journey Further's clients can trust their data. We build the tracking foundations that everything else depends on, from analytics reporting through to the signals our media platforms optimise against.
As a Tracking Specialist, you own the technical tracking layer. You work hands-on across the Google stack, designing and implementing tagging that captures the right data accurately, and you make sure the ad platforms we run are receiving clean, correct signals to measure performance against. When tracking breaks, you find out why and fix it.
This is a client-facing, deadline-driven role. You will move between multiple accounts, diagnose problems under pressure, and explain technical decisions to people who do not live in the detail the way you do.
What you will do
- Design and implement tagging strategies across web and app, built on well-structured data layers
- Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
- Ensure paid media platforms (Google Ads, Meta, and others) receive accurate conversion and audience signals through both client-side and server-side tagging
- Debug and resolve tracking issues, from missing events and duplicate conversions to data layer faults and consent-related gaps
- Audit existing tracking setups and rebuild them where they fall short
- Build consent-compliant tracking that respects GDPR and works correctly under Consent Mode and the client's CMP
- Validate data quality across analytics and platform reporting, so the numbers teams act on are right
- Work directly with clients and internal activation teams to scope requirements, set up tracking for new campaigns, and turn technical detail into clear recommendations
- Stay ahead of changes in the measurement landscape, including server-side tagging, consent regulation, and platform signal requirements, and bring better solutions to the team
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Requirements
- Strong hands-on experience with Google Tag Manager and Google Analytics 4 implementation
- A solid grasp of data layers, the data layer object, and how to structure events for clean, scalable tracking
- Practical knowledge of conversion tracking across paid media platforms, and how data quality affects optimisation and reporting
- Confident debugging skills, using tools like GTM preview mode, browser dev tools, and tag assistant utilities to trace and fix problems
- A working understanding of GDPR, consent, and Consent Mode, and how they shape what can and cannot be tracked
- The ability to work to short deadlines across several clients without dropping accuracy
- Clear communication. You can explain a technical issue and its impact to a non-technical client and have them understand it
- Server-side GTM experience
- Familiarity with consent management platforms (OneTrust, Cookiebot, or similar)
- Exposure to BigQuery and SQL, or an interest in building toward it
- Experience with the Conversions API or other server-to-server tracking methods
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Location
The role can be based out of our Leeds, Manchester or London offices (in office requirement of two days per week)
Salary
- Leeds - £32,000 - £38,000
- Manchester - £34,000 - £40,000
- London - £35,000 - £42,000
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
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