Armstrong Fluid Technology
Specification Sales Manager (Northern England)
Manchester
Posted 13 days ago
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Specification Sales Manager
Position: Remote - Travel across Northern England Region | Permanent | Competitive Salary plus benefits
About the Role
Join Armstrong Fluid Technology, a global leader in fluid-flow technology, and become part of a mission-driven community of innovators shaping the future of sustainability, efficiency, and engineering excellence.
You’ll thrive in an environment that fosters innovation, collaboration, and growth, where every solution today is built to address tomorrow’s challenges.
Key Responsibilities
Business Development
- Build and maintain strong relationships with key stakeholders, including building owners, operators, developers, consultants, and contractors, to position Armstrong’s products as the Basis of Design (BoD) in high-value projects across UK commercial and industrial markets.
- Engage proactively with customers to:
- Understand technical and commercial needs
- Uncover new business opportunities
- Influence bid criteria for early-stage Armstrong solutions integration in civil engineering, district energy, and mission-critical infrastructure.
- Target priority sectors: commercial design-build, healthcare, industrial, district energy, and data centre projects.
- Leverage government-funded programmes, sustainability mandates, and energy-efficiency focus areas.
- Represent Armstrong at industry conferences, CPD sessions, and trade shows to build brand credibility with decision-makers.
National Leadership
- Develop deep relationships with key national clients, driving BoD specification and early engagement.
- Provide end-to-end technical and commercial support throughout project lifecycles, ensuring long-term customer satisfaction.
- Distill and share customer insights to refine national strategy, business goals, and competitive positioning.
Product Knowledge & Sales Strategy
- Familiarise stakeholders with the entire product portfolio, including pumps, HVAC solutions, digital technologies, and energy-efficient systems, through technical storytelling and consultative selling.
- Develop quarterly sales plans, KPIs, and competitive strategies aligned to regionally driven growth targets.
- Apply technical expertise to guide specification decisions, secure projects, and expand market share in priority sectors.
Administrative & Reporting
- Maintain accurate CRM records for contacts, opportunities, pipeline activity, and performance tracking.
- Monitor and report on market trends, competitor activity, and emerging projects in real time.
- Submit bi-weekly activity reports, achieving transparent progress metrics for performance analysis.
- Identify and escalate actors, wins, and upcoming revenue opportunities.
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Team Collaboration & Development
- Partner seamlessly with engineering, marketing, customer service, and senior leadership teams, ensuring both project and customer insights are shared effectively.
- Contribute to cross-functional initiatives to strengthen Armstrong’s regional presence and long-term vision.
- Engage with trade associations and professional forums to deepen industry expertise and influence vision.
What We’re Looking For
Education & Experience
- Recognised degree in Engineering, Mechanical Engineering, or comparable technical or business qualifications.
- Substantial experience in technical mechanical specification sales, application engineering, business development, or related fields across:
- HVAC, hydronic systems, district energy, pumping, commercial infrastructure, critical facilities, or data hall specialities.
- Proven track record in BoD positioning for large-scale projects (RIBA Stages 1–4), including:
- Analysis of operational resilience/resilience, energy efficiency, sustainability objectives.
- End-user specification manual and wielding relationships with architects, developers, facility operators, and consultants.
- Hands-on experience in:
- Asset management systems integration
- Energy management/stage assessments in infrastructure.
- Track record of working in cross-functional teams, delivering measurable relationship-driven commercial growth.
Mobility: 50–60% field travel requirement. Must hold a UK full driving licence with an owned vehicle.
Technical Skills
- Deep mechanical/energy system expertise, particularly relating to:
- Pumps, heat transfer, network distribution, critical building cooling consolidation, sustainability technologies.
- Scholas application in construction projects, from concept to delivery: design, specification, and smart installation support intelligence support.
- Advanced technical proficiency in product knowledge, jargon-armoured brochures, and profitability analysis within commercial infrastructure.
- CRM master/mastering including pipeline forecasting, predictive territory planning, and sales intelligence reporting.
- Advanced interpersonal skills: Presentations, technical sessions, client interactive videos, and project execution communication.
- Data-driven global view of technical opportunities, sales performance, observer-led marketing, competitors, adjacent markets, and ways to succeed working at Armstrong today.
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Soft Skills
- Consultative Assertiveness: Build long-term client relationships through weakens consultation, insight-oriented solutions, and growth that creates end results and mutual respect.
- Strategic Collaboration: Work effectively to agree and foster client BoDs within priorities and align with social success.
- Vulnerable and accountable, acting as a trusted partner across teams, over-arching consultation roles and deal structures.
- Master-Blog Analyst: Currency with account-level value methods for project management/planning, improving ROI scaffolding.
- J参 transactional capability: Develop sound strategies and strong advocacy to win complex commercial, social, or mission-critical projects.
- Detail-focussed: Prioritise timelines, line up delivery assessments, and nurture good partnerships by transparent quality management.
- Innovative Resilience: Quick and self-learning to interpret challenges as opportunities in new or evolving markets and markets.
- Fluency: UK professional sentiment and familiarity expected to collaborate with teams, industry partners, and regulators.
UK Residents and UK permanent residents only
Technical Application Criteria
- UK Driving Licence: Seat-of-the-seat fit to navigate the region.
- Own Motor Vehicle: Responsibility for business use is carried with all travel costs accounted for.
Why Join Armstrong Fluid Technology?
Impact our customers live in a smarter, cleaner planet.
- Be part of a forward-thinking global team shaping sustainable energy solutions across liquid-driven infrastructure.
- Own training, growth, and collaboration opportunities in a company committed to innovation, creativity, and purpose.
- Earn a ** fulfilling salary** tied to performance in a role where strategic thinking leads to tangible outcomes.
- Drive a legacy of excellence rooted in progressive projects and clients to multiple generations.
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Skills
Business Development
Technical Sales
Mechanical Engineering
HVAC Solutions
Energy Efficiency
Customer Relationship Management
Project Management
Consultative Selling
Market Analysis
Cross-Functional Collaboration
Presentation Skills
Problem Solving
Data Analysis
Stakeholder Engagement
Construction Drawings Interpretation
Sustainability Initiatives